Friday, March 2, 2012
Brand and Product Management News
Assistant marketing professor, Rob Tanner, spoke with ABC's channel 27 in Madison on March 1 about the changes to Google's privacy model.
Google will not, however, be selling users' information and searching habits to companies, rather, they will be using the information solely for their own advertising targeting.
The new policy also makes an issue of user identifiability but, Google tracks user information with identification numbers rather than names.
There are some options to avoid this as Tanner explains in the video above, but as he also says, if he has to look at advertisements, better they are catered to his interests.