Thursday, March 18, 2010 Brand and Product Management News
WATCH: Intuit Founder Speaks to Wisconsin MBAs

The founder and chairman of the Executive Committee of Intuit, Inc., Scott Cook, spoke to Wisconsin MBAs students on March 18.

Cook co-founded Intuit Inc. in 1983. The software company is known for its financial and tax preparation software including programs such as Quicken and TurboTax. He now serves as chairman of the firm’s Executive Committee. Cook told the students about the founding of Intuit and shared lessons he's learned in leading organizations.

Cook is a member of the board of directors of eBay; Procter & Gamble; the Asia Foundation; the Harvard Business School Dean's Advisory Board; the Center for Brand and Product Managementand at the Wisconsin School of Business; and the Intuit Scholarship Foundation.

In 2002 Cook and his wife Signe Ostby, former vice president of marketing for Software Publishing Corporation, established the brand center at the Wisconsin School of Business.

Cook earned an MBA from Harvard University and received a bachelor's degree in economics and mathematics from the University of Southern California.

Part of the M. Keith Weikel Executive Speaker Series.