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Thursday, July 24, 2014Center for Brand & Product Management BlogWhat My Summer at 3M Has Taught Meby: Jeffrey Rhodes, CBPM Class of 2015

I cannot believe my summer internship at 3M is almost complete.  It has been an incredible 9 weeks (2 weeks left!). I feel privileged to have had the opportunity to experience it.   It... Read More

Wednesday, July 2, 2014Center for Brand & Product Management BlogFrom Minnesota to L.A.: My First Weeks at My Nestlé USA Internshipby: Carolyn Frawley, CBPM Class of 2015

This summer, I packed up and moved to the sunny city of Los Angeles to begin a 10-week marketing internship with Nestlé USA. As a girl born and raised in Minnesota, I’ve quickly adapted... Read More

Wednesday, June 4, 2014Center for Brand & Product Management BlogMy Journey from Student to Internby: Maureen Aiello, CBPM Class of 2015

Looking back now, I almost can’t believe that I am halfway through my MBA journey. So much has happened in the past year. People who were once strangers have become very dear friends, coursework... Read More

Wednesday, May 21, 2014Center for Brand & Product Management BlogUpending Marketing Orthodoxy: Creating a Sense of Ownership Can Backfireby: Liad Weiss

Invoking a sense of ownership is a familiar strategy in marketing. It is well established that people are more likely to purchase an item if they already feel like they own it. For example, Nike makes... Read More