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Sunday, February 24, 2013Center for Brand & Product Management Blog2013 Super Bowl Ad Reviewby: Alan Stoffer, Class of 2013

Super Bowl Ad Review One of the most popular events that the Graduate Marketing Network puts on each year is the Super Bowl Ad Review. This year Assistant Professor Amber Epp led the discussion... Read More

Topics:advertisingalan stofferbrandingsports marketingeventssocial mediaSuper BowlJeepCokeBudweiserDodgeAudiOreoTideAssistant Professor Amber Epp
Thursday, November 29, 2012Center for Brand & Product Management BlogBrand Spells Leadershipby: Jordan Williams, Class of 2013

Oh come, all ye voters…deck the halls with flyers. Carol your platform on Facebook. Put your campaign jingles on YouTube. That’s right: it is election season at the Wisconsin School of... Read More

Topics:Graduate Marketing NetworkGMNJordan WilliamsGBAGraduate Business Associationelectionleadershipleaderbrand centerCBPMbrand students
Wednesday, April 18, 2012Center for Brand & Product Management BlogBetter Family Vacations: Customer Groups Demand Collective Solutionsby: Amber Epp

Did you enjoy a spring vacation with your family in March or April? Fun and relaxation are part of the plan for most family getaways, but what are the underlying goals for these family units? And are... Read More

Topics:amber eppmarketingfamily vacationscustomer groupsdecision-making
Monday, February 28, 2011Center for Brand & Product Management BlogWisconsin School of Business – Top 5 Global MBA Marketing Programs

Big News!  According to the Financial Times latest rankings of the best global MBA marketing programs, the Wisconsin School of Business ranks in the top 5 (#4 to be specific).  The largest... Read More

Topics:marketing rankings