Cassandra Begalle
Applied Learning: How to Effectively Evaluate Creativeby: Cassandra BegalleFriday, February 27, 2015

It’s your first month on the job as an Associate Brand Manager. You have been invited to review some new possible T.V. advertisements (creative) for your brand. You are excited because this is... Read More

Joe Porto
On-Campus Internship Interviews in the Brand Centerby: Joe PortoThursday, February 19, 2015

The last couple of weeks were a bit of a grind but really showcase how great the Center for Brand and Product Management (Brand Center) is and how well they prepare us.  I’m a first year... Read More

Carolyn Frawley
Reflecting on our Trip to Brazilby: Carolyn FrawleyTuesday, January 27, 2015

The ten days that we spent in Brazil were fantastic. We were able to see both Sao Paulo and Rio de Janeiro, which included visits to six different companies and the US Consulate. Not only did we see a... Read More

Shelley Watkins
The Global Trip of 2016!by: Shelley WatkinsTuesday, January 27, 2015

The Wisconsin School of Business, Center for Brand and Product Management’s international trip aims to provide students with a unique learning experience. Students travel overseas and meet with... Read More