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Tuesday, June 10, 2014Center for Brand & Product Management BlogA Wonderful Start to my Internship at Kimberly-Clark!by: Bryce Allen, CBPM Class of 2015

What an amazing week! After a busy and challenging (in a good way) first year at the Wisconsin School of Business, my internship has finally started. Before beginning my internship at Kimberly-Clark,... Read More

Friday, May 16, 2014Center for Brand & Product Management BlogMy MBA Experience

You’ve been there. You know the feeling. Day one of orientation and everyone sounds so experienced - as if you just might not fit in. But we all feel it. It’s a battle playing out in the... Read More

Friday, May 16, 2014Center for Brand & Product Management BlogA Memorable Spring Advisory Board Meeting

As a second year student whose graduation is fast approaching, the spring CBPM board meeting felt like a meaningful milestone in my MBA career. I can vividly remember being quietly intimidated at our... Read More

Tuesday, April 29, 2014Center for Brand & Product Management BlogAn Inside Look at Orbitz

On February 28, students from the Center for Brand and Product Management (CBPM) and the A.C. Nielsen Center for Marketing Research were allowed a behind the scenes look at the Orbitz worldwide... Read More