Tom O'Guinn[remove]
Jaclyn Benzine
Let’s Raise a Glass to Brand Strategy!by: Jaclyn Benzine, Class of 2016Tuesday, November 18, 2014

What are the first words that come to your mind when you think of Wisconsin? I know football, cheese, and beer would be on my list.Upon coming to the Wisconsin School of Business, I had a feeling I... Read More

Alan Stoffer
Faculty Involvementby: Alan Stoffer, Class of 2013Tuesday, March 26, 2013

It’s recruiting season. That means students of the Center for Brand and Product Management are giving tours of Grainger Hall to prospective students and taking them out for burgers and fried... Read More