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Wednesday, October 23, 2013Center for Brand & Product Management BlogThe Tiger Woods Effect: Celebrity Endorsements Increase Salesby: Kevin Chung

Marketing agencies generally believe that celebrity endorsements enhance product recall—that is, consumers take notice of products and brands endorsed by celebrities, and remember those products... Read More

Sunday, February 24, 2013Center for Brand & Product Management Blog2013 Super Bowl Ad Reviewby: Alan Stoffer, Class of 2013

Super Bowl Ad Review One of the most popular events that the Graduate Marketing Network puts on each year is the Super Bowl Ad Review. This year Assistant Professor Amber Epp led the discussion... Read More