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Marketing agencies generally believe that celebrity endorsements enhance product recall—that is, consumers take notice of products and brands endorsed by celebrities, and remember those products... Read More

2013 Super Bowl Ad Reviewby: Alan Stoffer, Class of 2013Sunday, February 24, 2013

Super Bowl Ad Review One of the most popular events that the Graduate Marketing Network puts on each year is the Super Bowl Ad Review. This year Assistant Professor Amber Epp led the discussion... Read More