Monday, March 21, 2011 Center for Brand & Product Management Blog
Guest Blogger – Drew Vernon!!!

In an effort to get you different perspectives, I asked my friend Drew to write about his experience choosing an MBA program with a family.  Drew is an amazing guy and has a very unique view of Madison and the CBPM.  So, without further ado… Drew Vernon!

Like most people considering different MBA programs, I struggled with decision of where to go. On one hand, the thought of staying in-state (Utah) was attractive because it meant that I could stay close to friends and family. On the other hand, I wanted to go to a school that wasn’t just good, but top-notch in the field that I wanted to pursue. Having been passionate about brand management for several years, Wisconsin stood out to me early on as the clear leader in that regard. But was it worth uprooting my life and moving across the country to go there?

Added to the mix was the fact that I would be coming with my wife and one year old daughter. That being the case, I wanted to make sure that wherever I chose would be a good fit not only for me, but for my family as well.

When I visited the campus in Madison, I began to get a sense of the atmosphere. I found the city itself to be a good mix of urban and suburban—not too crowded, but not too “backwoodsy” either. Upon meeting faculty and students, I began to experience the close-knit environment of the program. I also learned about some of the events and clubs designed to build camaraderie among Brand students as well as students from other specializations within the MBA. Wisconsin even had a “Joint Venture Club”, created for the single goal of building a community for spouses and significant others of MBA students.

Highly satisfied with my experience, I packed up my car and drove the 1,471 miles from Salt Lake City to Madison. Since that time, I’ve been amazed how many friends my wife and I have made here. In my mind, I got the best of both worlds—an unmatched program in brand and product management, along with a community and atmosphere suitable for me and my family.