Monday, April 14, 2014Center for Brand & Product Management BlogIntroducing: Mike Judge

                           The past three weeks have been a whirlwind, but... Read More

Tuesday, March 4, 2014Center for Brand & Product Management BlogInternational Trip: The Brand Center in India

In January many of us in the Brand Center hopped on a plane and flew over to India. While we were there we visited six companies in two cities over the course of ten days. It was a wonderful... Read More

Wednesday, November 20, 2013Center for Brand & Product Management BlogDonation-Embedded Products Benefit Charities…But Do Firms Also Profit?by: Paola Mallucci

Donation-embedded products are products whose purchase price includes a donation to charity, such as cosmetics whose maker donates to breast-cancer research, or holiday cards whose maker donates to... Read More

Friday, November 15, 2013Center for Brand & Product Management BlogNestle Applied Learning: Winning in the Era of Content Marketing

On October 25th, a team from Nestle, comprised of brand managers and digital strategists, visited the Center for Brand and Product Management to teach students about how Nestle is approaching the... Read More