Tuesday, October 28, 2014Center for Brand & Product Management BlogA Homework Assignment from Scott Cookby: Alex Simon

This Fall, our class was surprised that one of our first homework assignments as MBAs did not come from a professor, rather it came from Scott Cook. In preparation for the Applied Learning session, we... Read More

Thursday, October 16, 2014Center for Brand & Product Management BlogHow to Get a Quick Start In Your MBAby: Jessica Lew

Switching gears from being a professional to a full-time MBA student comes with growing pains. It is often said that first year of MBA is like drinking from a fire hose. And I can’t lie to you,... Read More

Tuesday, October 14, 2014Center for Brand & Product Management BlogFrom Insight to Action – A Day at Procter & Gambleby: Jackie Swoyer

On September 12th, students from the Center for Brand & Product Management and A.C. Nielsen Center for Marketing Research had an awesome opportunity to visit Procter & Gamble’s worldwide... Read More

Tuesday, September 30, 2014Center for Brand & Product Management BlogBack to School – My Wisconsin Experienceby: Whitney Peiser

August came around quickly this year and it was time for one of the biggest changes of my life – starting my MBA at Wisconsin! The first two weeks are called orientation, or the “Wisconsin... Read More