Thursday, December 4, 2014Center for Brand & Product Management BlogLoving Life at General Mills!by: Katie Anderson

On Thursday, November 6th students from the Center for Brand & Product Management and the A.C. Nielsen Center for Marketing Research traveled to Minneapolis and visited the General Mills... Read More

Tuesday, November 25, 2014Center for Brand & Product Management BlogThe Fall 2014 Advisory Board Meetingby: Margaret Whiting

The Fall 2014 Advisory Board Meeting wrapped up on October 31. As a second year this means that three of the four board meetings I will attend as an MBA student have come and gone. This mere fact acts... Read More

Tuesday, November 18, 2014Center for Brand & Product Management BlogLet’s Raise a Glass to Brand Strategy!by: Jaclyn Benzine, Class of 2016

What are the first words that come to your mind when you think of Wisconsin? I know football, cheese, and beer would be on my list.Upon coming to the Wisconsin School of Business, I had a feeling I... Read More

Wednesday, November 5, 2014Center for Brand & Product Management BlogCreating the Essentials: A Day in the Life at Kimberly-Clarkby: Greg Livingston

The drive from Madison to Kimberly-Clark’s offices in Neenah, Wisconsin isn’t particularly long, but it does take you out of the hustle of a busy college town and places you straight into... Read More