Thursday, May 9, 2013Center for Brand & Product Management BlogWhy (or Why Not) Brand Center Guys Should Rock Long Hairby: J.B. Kirschner

I arrived in Madison with hair to my shoulders. I thought slicking it back would make me appear more business professional. Instead, my center mates thought I looked like Gordon Gecko and believed... Read More

Topics:J.B. KirschnerLong HairFlowCBPMClass of 2013
Tuesday, May 7, 2013Center for Brand & Product Management BlogTop ten places for families in Madisonby: Alan Stoffer

Last January I took over as a co-chair of the Joint Venture Club. That is the club for MBAs and their families or significant others. My wife Marci and I were in charge of kid friendly activities... Read More

Topics:FamilyTop TenAlan Stoffer2013Vilas ZooOlbrich Botanical GardensChildren's MuseumBike PathPicnic PointOverture CenterUnion SouthElla's DeliFarmer's MarketTerrace
Monday, April 29, 2013Center for Brand & Product Management BlogMarketing Is the Path to General Managementby: Alan Stoffer, Class of 2013

Like many students about to embark on a post-MBA career, I am pursuing a path that I hope will lead to big opportunities in general management. The question is how do you get to the C suite? ... Read More

Topics:Alan StofferClass of 2013CPBMScott CookIntuit
Thursday, April 25, 2013Center for Brand & Product Management BlogWhat Super Mario Can Teach Us About Brand Managementby: Alan Stoffer, Class of 2013

I have always been interested in video games, and when I came to Wisconsin, I was determined to turn that passion into an entrepreneurial venture. I started a video game company in 2011, and through... Read More

Topics:Alan StofferClass of 2013CPBM