Tuesday, November 18, 2014Center for Brand & Product Management BlogLet’s Raise a Glass to Brand Strategy!by: Jaclyn Benzine, Class of 2016

What are the first words that come to your mind when you think of Wisconsin? I know football, cheese, and beer would be on my list.  Upon coming to the Wisconsin School of Business, I had a... Read More

Wednesday, November 5, 2014Center for Brand & Product Management BlogCreating the Essentials: A Day in the Life at Kimberly-Clarkby: Greg Livingston

The drive from Madison to Kimberly-Clark’s offices in Neenah, Wisconsin isn’t particularly long, but it does take you out of the hustle of a busy college town and places you straight into... Read More

Tuesday, October 28, 2014Center for Brand & Product Management BlogA Homework Assignment from Scott Cookby: Alex Simon

This Fall, our class was surprised that one of our first homework assignments as MBAs did not come from a professor, rather it came from Scott Cook. In preparation for the Applied Learning session, we... Read More

Thursday, October 16, 2014Center for Brand & Product Management BlogHow to Get a Quick Start In Your MBAby: Jessica Lew

Switching gears from being a professional to a full-time MBA student comes with growing pains. It is often said that first year of MBA is like drinking from a fire hose. And I can’t lie to you,... Read More