Access

You will have unprecedented access to leaders, events and opportunities not found anywhere else. From dinner with Colleen Goggins, former Worldwide Chairman of Johnson & Johnson Consumer Products, to an interactive session with Intuit Founder Scott Cook, to class with Thomas O’Guinn, the world's leading expert on “brand communities”—you'll grow professionally in an environment dedicated to your success. Learn more >>

Applied Learning Series: Focus on Brands with Unique Curriculum

We guarantee the concentration on brand and product management will be pervasive throughout your two years in the program. You'll develop deep, unmatched expertise in marketing while developing critical skills in innovation, cross-functional leadership, strategic alignment and planning. Learn more >>

Career Path to General Management

Working in brand and product management is an ideal preparation and career path for eventual leadership of divisions and entire companies. Today, roughly 95% of our grads working fulltime in corporate America are in a fast-track brand, product or general leadership-related position. See for yourself >>

Career Development

Since our founding in 2003, 100% of our students have secured summer internships across the nation at companies including, Target, Nestle, Johnson & Johnson, GE, MillerCoors and others. 100% of our students have received fulltime job offers, at leading companies – within three months of graduation. Learn how we will prepare you >>

Unprecedented access to leaders, events and opportunities

Focus on brand with unique curriculum and applied learning

Get on the fast-track to General Management and gain depth of expertise

Unparalled placement stats in first-year internships and full-time job offers

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Brand & Product Management at Wisconsin

Where General Management Begins

The Center for Brand and Product Management is the country’s first and only university-based MBA program specializing in training the next generation of brand managers. The center was established in 2002 by Intuit, Inc. founder Scott Cook and Signe Ostby, his wife and Software Publishing Corporation’s former Vice President of Marketing. They saw a demand for properly trained brand managers who could bring valuable consumer insights and help lead innovation in the companies that employ them.

The center’s curriculum combines a first-year foundation imparting everything a future general manager should know with specialized brand management training the second year. The internship between the first and second year is a truly pivotal midway point. It’s an opportunity to use what you’ve learned in the real world—and it will undoubtedly inform your experience of brand and product management coursework. Other opportunities to move your career forward include case competitions like the CIBER MBA International Business Competition, site visits, and our staple Applied Learning sessions with top executives. Our hands-on Advisory Board commitment to students’ success is evidenced by facilitating learning opportunities, offering mentoring, and facilitating employment.

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Start Your Brand Story Here

We are proud to tout 100 percent internship placement. The Class of 2012 spent their summer at leading consumer packaged goods (CPG) companies: General Mills, Johnson & Johnson, Kraft, Unilever, WhiteWave Foods, Kimberly-Clark, Intuit, American Express, MillerCoors, Nestle-Purina, Procter & Gamble, and SC Johnson. Find out more about their internships, and start your own brand story >>

Applied Learning

Advisory Board members and other top executives from our corporate partners visit the program nearly every week to share real world experience during our Applied Learning events. You won't find this level of individual access to industry resources and senior managers at top brand management companies in any other program. Learn more>>

Your Career

It is our goal to place every student in this program in a top internship and full-time job after graduation. And we’ve had great success. At the Center for Brand and Product Management, 100% of our students have gotten those coveted positions. Learn more>>

Student Profiles

Suchin AdhlakhaMBA 2012

“I chose to pursue my MBA in brand management because I wanted to learn the best way to sell products from the most respected product companies in the world. Delivering consumer value in new ways motivates me. Starting at...Read More

Alumni Profiles

Katie O'NeilClass of 2011Assistant Brand ManagerGeneral Mills