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Home > MBA > Arts Administration > Academics > Curriculum

Curriculum

MBA Experience
Year One
International Trip
Year Two
The seven-day Wisconsin MBA Experience can’t be missed (and we mean that literally). As an entering student, you will find the Wisconsin MBA Experience provides an opportunity to get acclimated to the program through a series of interactive sessions.
You take core courses as a cohort, developing camaraderie and working on cross-functional team projects. This first year also includes at least three courses in your career specialization.

Students have the opportunity to obtain international business experience during student-planned and led study tours. These tours include meetings with senior business executives, government leaders, and educators in key business locations around the world.

Preceding Year Two, students have the opportunity to complete a Summer Internship. Students who are placed in summer internships at various companies across the country have the chance to apply what they've learned in the first year at Wisconsin and grow on the job.

Your classmates will be a wonderful part of your two years at UW-Madison. Important professional networks will form during these two years, as will many strong and life-long friendships. Launch Video

Fall Semester

Your first semester focuses on the functional areas of accounting, finance, marketing and data analysis and decision making.

  • Financial Accounting (3)
  • Intro Financial Management (3)
  • Leading and Working in Teams (2)
  • Marketing Management (3)
  • Data Decisions (3)
  • Arts Administration Seminar (3)
Overview

In the first semester of your first year in the program, our general business core delivers a coordinated, integrated perspective on key functional areas of business.

Your second semester addresses fundamental management principles, stressing application of these principles to functional areas.

Spring Semester

Your second semester includes critical managerial tools: economics, operations, and ethics and leadership.

  • Business Strategy (3)
  • Operations Management (3)
  • Economics for Managers (3)
  • Arts Administration Seminar (3)
  • Elective (3)
  • Consumer Behavior (3)
  • Marketing Communications (3)
  • * Marketing Research (3)
  • Venture Creation (3)
  • Entrepreneurial Management (3)
  • Entrepreneurial Growth Strategies (3)


Business is not transacted in a vacuum and the need for developing a global perspective is becoming increasingly valuable. The Wisconsin MBA is committed to helping you prepare to work in a global economy.

Fall Semester

Your third semester is focused on your career specialization, and most of your course work and applied projects will be done with others who have chosen your field of study.

  • Negotiations (3)
  • Master's Research and Thesis (3)
  • Elective (3)
  • Consumer Behavior (3)
  • Marketing Communications (3)
  • * Marketing Research (3)
Spring Semester

In your fourth semester you will take up to five classes which include significant participation in applied projects with others of your chosen specialization, designed to enhance real-world learning opportunities.

  • Masters Research and Thesis (3)
  • Elective (3)
  • Consumer Behavior (3)
  • Entrepreneurial Management (3)
  • Entrepreneurial Growth Strategies (3)
  • Marketing Communications (3)
  • * Marketing Research (3)
  • Venture Creation (3)
  • Elective Other (needs advisor approval) (3)

All elective courses must be approved by advisor.

Students are also eligible to obtain the following certificates: Certificate in Business, Environment & Social Responsibility | Certificate in Entrepreneurship | Certificate in Strategic Innovation

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