The Global Business Project (GBP) 2015 is a collaborative program offered by the Wisconsin School of Business, in partnership with the University of North Carolina-Chapel Hill, Purdue University and international partners in Brazil, China and India. This three-credit, graduate-level course puts teams of five to seven MBA students together to solve real-world problems facing companies wanting to improve their global competitiveness. The program features projects in Brazil, China, and India and each team is guided by a faculty advisor and travels to its project country between (approximately) May 14-24, 2015 to finalize their research and present recommendations to the senior leadership of their client organization. In their assigned projects, MBA students apply functional, cross-cultural, foreign language, and virtual teamwork skills to produce strategic advice that is focused, compelling, and actionable. One to two students per team are required to be fluent in the local language of the country where their project is focused.

Recent projects have included:

  • Developing a strategy for a pharmaceutical company as it enters a new foreign market
  • Optimizing a biotech company's supply chain for a given market
  • Improving operations efficiency for an agricultural company
  • Advising a company on ensuring product quality in a new foreign market
  • Researching Sino-U.S. trade for a multinational bank
  • Improving the customer experience in China for a company that makes industrial coatings
  • Analyzing the global pricing strategy of a refiner and exporter of specialty chemicals  

Students are not paid for their work as part of GBP, but receive academic credit. Sponsoring clients, participating schools and students share the costs of the program. The Wisconsin School of Business provides scholarships to Wisconsin GBP participants to help offset program expenses.

The GBP application deadline for Wisconsin applicants is Monday, October 13, 2014 (online submission by 11:59 p.m.)  GBP info sessions will be held Tuesday, September 23 and Wednesday, October 1, 2014 from 12:20-1:00 p.m. in the MBA Program Office conference room, 2450 Grainger Hall.

GBP Costs*

$2500              GBP Program Fee      

$1500              Approximate international airfare to GBP country

$350                Approximate airfare to UNC Chapel Hill for GBP Bootcamp,
                       January 16-18

$350                Approximate cost for two hotel nights during Bootcamp
                       weekend (meals are included in the weekend)

Scholarships will be available through the Center for International Business Education and Research (CIBER). The GBP program also offers some $1,000 language subsidies for students who are fluent in the local language of their project country.

GBP Timeline

September/early October                  GBP Info sessions at Wisconsin

October 13 (by 11:59 p.m.)               Online application deadline for
                                                      Wisconsin students

Weeks of October 20 and 27th           Individual interviews at Wisconsin

November 14                                   Students are notified of matching status

November 21                                   If placement is accepted, $500
                                                      deposit is due

December 17                                   Final GBP payment due

Week of January 12                          First virtual meeting with team, faculty
                                                      advisor, client

January 16-18, 2015                         GBP Bootcamp at UNC Chapel Hill
                                                      (required)

January-May 2015                            Virtual work with team, faculty advisor
                                                      and GBP client

May 14-24, 2015                              Approximate in-country dates for GBP 
                                                      teams to finalize research and present
                                                      recommendations to client

After reviewing GBP information on this site, please visit the Global Business Project website hosted by UNC Chapel Hill for additional details. Contact Susan Huber Miller, Director of Global Applied Learning at the Wisconsin School of Business, for more information:shubermiller@bus.wisc.edu or 608-263-7682.