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Real-world simulator gives Business Badgers the competitive edge. Read More

Assistant Professor Anita Mukherjee presents opioid research during April 13 forum. Read More

Professor Jan Heide's scholarship crossed disciplines and changed the landscape of marketing research. Read More

Joann Peck
The Compass Approach Adds New Meaning to Wisconsin BBA Degree
by: Joann Peck, Associate Dean, Wisconsin Undergraduate ProgramFriday, April 7, 2017

Wisconsin’s "Compass Approach" ensures that every undergraduate business student participates in personal and professional development opportunities that instill core foundational skills. 

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