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Wisconsin School of Business annual awards recognize faculty members for their leadership and impact.  

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Professor Jan Heide's scholarship crossed disciplines and changed the landscape of marketing research. Read More

WSB faculty research was widely cited by the national and international news media during 2016. Here's a breakdown of the year's top 10 most-covered topics.

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Marketing Professor Craig Thompson has been named by the Association for Consumer Research (ACR) as a 2017 ACR Fellow. The award is given to individuals whose body of work advances the field of consumer behavior research.

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