Snow falls outside a warm classroom as a professor—sleeves rolled up and smiling—dashes around the room, alternating between writing on movable white boards and asking questions of his... Read More
Check out the A.C. Nielsen Center for Marketing Research's fall 2013 edition of Focal Point, our online newsletter. Read More
Paul Hoban, a UCLA Anderson School of Management graduate, will join the school’s marketing faculty in fall 2014.
Hoban comes to the school with extensive research experience in marketing,... Read More
On September 25, Kohl’s Corporation CEO Kevin Mansell visited the Wisconsin School of Business to speak with marketing students about the world of retail and how marketing theories apply in the... Read More