University of Wisconsin-Madison senior and engineering major Justin Vannieuwenhoven wanted to help his grandfather solve a problem: the fact that he struggled to catch fish in turbulent water,... Read More
With a booming economy (year-over-year growth has hovered near 10 percent for the past two decades) and a population of 1.2 billion, China is a powerful force in the world economy and holds ample... Read More
Alumnus Robert Lusch (Ph.D. ’75) recently won the 2013 AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award for his service and outstanding contribution to marketing education.
Lusch... Read More
The Marketing Department at the Wisconsin School of Business has added four faculty members—Kevin Chung, Paola Mallucci, Liad Weiss, and Evan Polman—to build upon the department’s... Read More