Intuit Co-Founder Scott Cook Shares TurboTax Innovation Approach with Wisconsin MBA Students
In the digital marketplace, innovation is proving to be critical to capturing and maintaining market share.... Read More
Two Wisconsin School of Business faculty members—Robin Tanner and Amber Epp—have been selected to receive the Marketing Science Institute’s 2015 Young Scholar Award.
The Marketing... Read More
Evan Polman, assistant professor of marketing at the Wisconsin School of Business.
The New York Times recently published an article on the emotional turmoil of exchanging gifts, and how the gift... Read More
Craig Thompson, professor of marketing at the Wisconsin School of Business.
The Society for Marketing Advances (SMA) recently recognized Craig Thompson, the Gilbert & Helen Churchill Professor... Read More