Inspiring Lessons from a Market Leaderby: Carl MillerFriday, March 27, 2015

Intuit Co-Founder Scott Cook Shares TurboTax Innovation Approach with Wisconsin MBA Students In the digital marketplace, innovation is proving to be critical to capturing and maintaining market share.... Read More

Two WSB Professors Win Young Scholar Awardsby: Mark CrawfordTuesday, January 13, 2015

Two Wisconsin School of Business faculty members—Robin Tanner and Amber Epp—have been selected to receive the Marketing Science Institute’s 2015 Young Scholar Award. The Marketing... Read More

New York Times Cites Research from Assistant Professor Evan Polmanby: Marguerite DarlingtonMonday, December 29, 2014

Evan Polman, assistant professor of marketing at the Wisconsin School of Business. The New York Times recently published an article on the emotional turmoil of exchanging gifts, and how the gift... Read More

Marketing Professor Receives Distinguished Marketing Scholar Awardby: Matthew LatuszekThursday, November 20, 2014

Craig Thompson, professor of marketing at the Wisconsin School of Business. The Society for Marketing Advances (SMA) recently recognized Craig Thompson, the Gilbert & Helen Churchill Professor... Read More