The Society for Marketing Advances (SMA) recently recognized Craig Thompson, the Gilbert & Helen Churchill Professor of Marketing at the Wisconsin School of Business, with its highest honor, the... Read More
The Journal of Marketing recently recognized Jan Heide and Craig Thompson, professors of marketing at the Wisconsin School of Business, with Outstanding Reviewer Awards.
The Journal selects its... Read More
NBC News quoted Assistant Professor Amber Epp in a story about the flurry of spending that ensues whenever Apple releases a new iPhone. The article, “Why You Old iPhone Suddenly Seems... Read More
Forbes recently featured Assistant Professor Rob Tanner in an opinion piece about product placement in television shows and how it affects later audience behavior.
In the opinion piece on... Read More