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Measuring online display ads is difficult, and misleading results can cause companies to spend money on ads that don’t work. That’s why Paul Hoban, assistant professor of marketing at the... Read More

Inside the 2015 A.C. Nielsen Summitby: Rob KellyTuesday, April 28, 2015

More than 160 Wisconsin School of Business alumni and industry partners gathered to discuss insights-driven innovation, social science-based analytics, technologies that expand qualitative research,... Read More

Inspiring Lessons from a Market Leaderby: Carl MillerFriday, March 27, 2015

Intuit Co-Founder Scott Cook Shares TurboTax Innovation Approach with Wisconsin MBA Students In the digital marketplace, innovation is proving to be critical to capturing and maintaining market share.... Read More

Two WSB Professors Win Young Scholar Awardsby: Mark CrawfordTuesday, January 13, 2015

Two Wisconsin School of Business faculty members—Robin Tanner and Amber Epp—have been selected to receive the Marketing Science Institute’s 2015 Young Scholar Award. The Marketing... Read More