Thursday, November 20, 2014Wisconsin School of Business NewsMarketing Professor Receives Distinguished Marketing Scholar Awardby: Matthew Latuszek

The Society for Marketing Advances (SMA) recently recognized Craig Thompson, the Gilbert & Helen Churchill Professor of Marketing at the Wisconsin School of Business, with its highest honor, the... Read More

Wednesday, September 24, 2014Wisconsin School of Business NewsMarketing Faculty Receive Outstanding Reviewer Awardsby: Devin Lowe

The Journal of Marketing recently recognized Jan Heide and Craig Thompson, professors of marketing at the Wisconsin School of Business, with Outstanding Reviewer Awards. The Journal selects its... Read More

Tuesday, September 9, 2014Wisconsin School of Business NewsProfessor Quoted in NBC News Storyby: Lavilla Capener

NBC News quoted Assistant Professor Amber Epp in a story about the flurry of spending that ensues whenever Apple releases a new iPhone. The article, “Why You Old iPhone Suddenly Seems... Read More

Tuesday, September 9, 2014Wisconsin School of Business NewsForbes Features Professor in Op-Edby: Lavilla Capener

Forbes recently featured Assistant Professor Rob Tanner in an opinion piece about product placement in television shows and how it affects later audience behavior. In the opinion piece on... Read More