Measuring online display ads is difficult, and misleading results can cause companies to spend money on ads that don’t work. That’s why Paul Hoban, assistant professor of marketing at the... Read More
More than 160 Wisconsin School of Business alumni and industry partners gathered to discuss insights-driven innovation, social science-based analytics, technologies that expand qualitative research,... Read More
Intuit Co-Founder Scott Cook Shares TurboTax Innovation Approach with Wisconsin MBA Students
In the digital marketplace, innovation is proving to be critical to capturing and maintaining market share.... Read More
Two Wisconsin School of Business faculty members—Robin Tanner and Amber Epp—have been selected to receive the Marketing Science Institute’s 2015 Young Scholar Award.
The Marketing... Read More