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Katie Krueger (MBA ’11) realizes her students have never known life without the Internet, but that doesn’t mean they know how to use it as a business tool. That’s why the Wisconsin... Read More

A summer internship can make a difference in the life of a student, but Peter Wierenga’s internship made a difference at Eli Lilly, too. The 2016 MBA candidate in the A.C. Nielsen Center for... Read More

Measuring online display ads is difficult, and misleading results can cause companies to spend money on ads that don’t work. That’s why Paul Hoban, assistant professor of marketing at the... Read More

Inside the 2015 A.C. Nielsen Summitby: Rob KellyTuesday, April 28, 2015

More than 160 Wisconsin School of Business alumni and industry partners gathered to discuss insights-driven innovation, social science-based analytics, technologies that expand qualitative research,... Read More