
With a booming economy (year-over-year growth has hovered near 10 percent for the past two decades) and a population of 1.2 billion, China is a powerful force in the world economy and holds ample... Read More

Alumnus Robert Lusch (Ph.D. ’75) recently won the 2013 AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award for his service and outstanding contribution to marketing education.
Lusch... Read More

The Marketing Department at the Wisconsin School of Business has added four faculty members—Kevin Chung, Paola Mallucci, Liad Weiss, and Evan Polman—to build upon the department’s... Read More

The Marketing Department at the Wisconsin School of Business has added four faculty members—Kevin Chung, Paola Mallucci, Liad Weiss, and Evan Polman—to build upon the department’s... Read More