Professor Jan Heide's scholarship crossed disciplines and changed the landscape of marketing research. Read More
Marketing Professor Craig Thompson has been named by the Association for Consumer Research (ACR) as a 2017 ACR Fellow. The award is given to individuals whose body of work advances the field of consumer behavior research. Read More
After partnering with the WSB's Knowledge Centers, a unique campus research facility can market itself to potential new clients. Read More
Katie Krueger (MBA ’11) realizes her students have never known life without the Internet, but that doesn’t mean they know how to use it as a business tool.
That’s why the Wisconsin... Read More