The Wisconsin School of Business at the University of Wisconsin-Madison has partnered with Baird, a Milwaukee-based wealth management firm, to develop a course of study that prepares undergraduate... Read More
The Journal of Marketing recently recognized Jan Heide and Craig Thompson, professors of marketing at the Wisconsin School of Business, with Outstanding Reviewer Awards.
The Journal selects its... Read More
Wisconsin School of Business Finance Assistant Professor Michael Gofman was looking for a solution to a problem many educators face: how to improve feedback to students. In February 2014, he did... Read More
The September 22 issue of Fortune featured Leslie Petty, assistant dean of the Evening and Executive MBA programs at the Wisconsin School of Business, in a piece about how business leaders are... Read More