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Can Scandal Destroy a Global Brand?

by Marguerite Darlington Tuesday, October 13, 2015
Photo by Jean Housen

On September 18, Volkswagen suffered a critical blow to its reputation—the U.S. Environmental Protection Agency charged the company with violating the Clean Air Act and falsifying emissions data.

NPR’s Yuki Noguchi investigates the lasting effects of this scandal, interviewing industry experts on reputation including Joan Schmit, Distinguished American Family Insurance Chair of Risk Management and Insurance at the Wisconsin School of Business.

Find out why experts believe the scandal had so much impact to the brand, and what Volkswagen needs to do to survive the crisis. Read Yuki Noguchi’s story on NPR.

Professor Schmit recently evaluated the risks, benefits, and challenges of reputation risk insurance—policies that insure against scandals just like this one. Learn about this new insurance industry offering