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Weinert Center Academic Director Offers Advice to First-Time Entrepreneurs

by Rob Kelly Monday, June 8, 2015
Jonathan Eckhardt UW–Madison Wisconsin School of Business Weintert Center for Entrepreneurship

Jonathan Eckhardt, Academic Director of the Weinert Center for Entrepreneurship at the Wisconsin School of Business

Jonathan Eckhardt, academic director of the Weinert Center for Entrepreneurship at the Wisconsin School of Business, offered advice on how first-time entrepreneurs can avoid common business mistakes in a recent NerdWallet article. NerdWallet, a personal finance website, supplies content to USA Today and other publications.

In the article “Small Business Blunders: Mistakes That First-Time Entrepreneurs Can Avoid,” Eckhardt says the most common mistake new business owners make is not questioning whether or not their business idea is a good one.

“Entrepreneurs should view their business idea as a hypothesis, and design experiments to figure out if customers are interested,” Eckhardt says. “If the idea passes this first hurdle, the next set of experiments should try to figure out what is the most effective way to reach those customers who are interested in purchasing the product.”

Read the full article on the NerdWallet website.