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The Wisconsin School of Business Welcomes WSJ Columnist

by Jess Ciufia Wednesday, March 11, 2015

From March 1–6, the Wisconsin School of Business at the University of Wisconsin–Madison hosted renowned Wall Street Journal investment columnist Jason Zweig for a week as part of this year’s Business Writer in Residence program.  Zweig, who writes the “Intelligent Investor” column and has been the Journal’s personal finance columnist since 2008, met with professors, students, and knowledge center leaders to learn about the wide range of cutting-edge research and applied learning programs at the Wisconsin School of Business.

“The Wisconsin School of Business has a powerful story to tell about redefining business education within the public research university,” said François Ortalo-Magné, Albert O. Nicholas Dean of the Wisconsin School of Business. “Having Jason Zweig as our Business Writer in Residence will help us share our momentum while giving our students a chance to hear from a national author and journalist whose insights have proven most useful in recent challenging times.”

Jason Zweig wall street journal intelligent investor wisconsin school of business uw-madison

Jason Zweig, investment columnist at the Wall Street Journal.

Zweig is the author of Your Money and Your Brain, one of the first texts to examine the neuroscience tied to investing and edited the 2003 revision of Benjamin Graham’s acclaimed book The Intelligent Investor.  Prior to the Wall Street Journal, he worked at leading publications such as Forbes, Money, and Time as a columnist and editor.

After meeting with BBA students from the Investment Banking Club and other finance student groups, in addition to graduate students from the School’s Hawk Center for Investment Analysis and other MBA students, he was especially impressed that WSB students were able to discuss his unique insights into smart investing at a high level.

“I got great questions, some of which were more astute than the questions I would get from an audience of professional investors,” said Zweig. “These kids are really sharp; they’re thinking about things in a really broad and thoughtful way.”

Zweig also gained insight on how the Wisconsin School of Business strives to connect all aspects of the business world to the university and was particularly impressed by the School’s applied learning initiatives.

 “The interaction between the faculty and business people who come in and share their knowledge and experiences is important, and it’s more unusual among business schools than it should be,” says Zweig. “Not every business school does it at an ideal level, and I think Wisconsin does.”

The comprehensive visit included discussions with more than a dozen professors across marketing, finance, accounting, management and human resources, and actuarial science, risk management and insurance, as well as several WSB knowledge center directors, including the Weinert Center for Entrepreneurship and the Graaskamp Center for Real Estate.

“Every single person on the faculty or at the associated centers with whom I’ve connected has been a perfect match with my intellectual and journalistic interests, and has also been great fun to talk with,” said Zweig.  “My only regret is that my visit is only a week. I would love to stay longer.”

In the past, the week-long Business Writer in Residence program has hosted such national business journalists as Jenny Rooney of Forbes, Laura Petrecca of USA Today, Melanie Hicken of CNNMoney.com, and Jean Chatzky of Fortune and NBC’s Today.

Read Jason Zweig’s “Intelligent Investor” column