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Poets & Quants Features the Wisconsin School of Business BBA Program

by Devin Lowe Thursday, January 29, 2015

The recent expansion of the BBA program at the WSB was highlighted in an article by Poets & Quants, a website that profiles innovation in business education.

poets & quants bba expansion uw-madison wisconsin school of business

Over three years, Wisconsin’s BBA program has grown by 40 percent, increasing from around 1,800 students in 2012 to 2,500 students now. To support this expansion, the WSB hired 23 faculty members in seven different departments over the last two years.

According to Dean François Ortalo-Magné, one of the biggest reasons behind the increase in BBA resource allotment was the potential for recruiters to access more undergraduate business students.

“[Employers] wanted a bigger class size so they could interview more students,” Ortalo-Magné said in the article. “We are delighted that we can satisfy more students and satisfy the employers. At the same time I get to grow the faculty.”

Another key effort in the BBA program’s expansion was growing the direct admit program. In 2011, the WSB admitted 20 students directly from high school. In the next application cycle, the School hopes to admit 120.

Ortalo-Magné noted that although some expressed concerns that the average high school GPA (and, thus, the average class GPA) would drop if more students were admitted, this did not happen.

“It’s part of our mission as a public university to offer access to programs where students want to learn,” Ortalo-Magné said.

To read the full piece, visit the Poets & Quants website