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Two WSB Professors Win Young Scholar Awards

by Mark Crawford Tuesday, January 13, 2015
Two Wisconsin School of Business faculty members—Robin Tanner and Amber Epp—have been selected to receive the Marketing Science Institute’s 2015 Young Scholar Award.

The Marketing Science Institute is a nonprofit organization that is dedicated to integrating academic marketing theory with business practice. The Young Scholars Program recognizes some of the most promising scholars in the field of marketing.

Robin Tanner is an assistant professor with the Marketing Department of the Wisconsin School of Business. His research interests currently include implications of selective processing for consumer choice, non-conscious influences on consumer choice, and consumer optimism.  

Amber M. Epp, also an assistant professor of marketing, focuses her research on family identity and decision making and family consumption behavior. Recent projects have included long-distance family practices via technology, choice overload for new parents, and how parents select childcare activities.

“It's quite an honor to be named an MSI Young Scholar,” says Epp. “The previous cohorts include people I respect and admire and I am delighted to be counted among them. The School of Business has also been very supportive of my research efforts. Not only does it help fund my research, I also have wonderful colleagues who provide valuable feedback and insights as my projects develop.”

“Being designated a Marketing Science Institute Young Scholar is an impressive accomplishment,” says Craig Thompson, Gilbert and Helen Churchill Professor in the Marketing Department of the Wisconsin School of Business. “Our department has a long tradition of assistant professors who have garnered this prestigious recognition and Amber and Rob are carrying on this legacy by making important contributions to the field of consumer research.”

To receive a Young Marketing Scholars award, candidates must have received their doctorate degrees four to seven years previously and carry out research that suggests they are potential “next generation” academic leaders. The ultimate goal of the program is to foster research collaborations among academic researchers and the marketing community.