Share This Page
Time logo Evan Polman marketing

Polman’s Research Featured in Time Magazine

by Lavilla Capener Wednesday, April 16, 2014

Research from Wisconsin School of Business Assistant Professor Evan Polman was featured in a Time Magazine article this week. The article focused on an upcoming academic paper from Polman and Sam Maglio of the University of Toronto, which examined how people’s orientation—the direction they’re walking, biking, riding or driving—changes how they think about objects and events.

The research duo conducted a series of six studies and found that people perceived objects in front of them to be closer than objects behind them. They also found that people felt more similar to strangers moving toward them than those who were headed away.

To read more about Polman and Maglio’s research, check out the full article on Time.com. The paper was originally published in Psychological Science, a journal of the Association for Psychological Science.