Wisconsin School of Business Dean François Ortalo-Magné spoke Friday, Oct. 19 about the role of aesthetics and beauty in business education during the final day of the Bolz Center Collegium.
Ortalo-Magné described his role in collaborating with the Bolz Center for Arts Administration and art departments at the University of Wisconsin-Madison on an initiative to help art students learn the business side of working as a professional artist.
The Business Arts Initiative offers art students the opportunity to learn and practice business skills, including principles of risk, legal matters, copyright, and taxes. Students learn from and network with working artists and creative professionals, as well as participate in hands-on projects to secure grants, find donors, and price their work.
The dean emphasized the importance of a well-rounded education for business students, which includes learning the value of beauty.
“We’re not just in the business of transferring knowledge,” Ortalo-Magné said. “We’re in the business of developing human beings.”
Collaboration is a key component to this effort, he said. By bringing students from different backgrounds together to discuss questions and challenges in business, the overall student body becomes more knowledgeable and desirable to employers.