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Wisconsin School of Business Announces new chief communications officer

by Staff Tuesday, June 5, 2012

Meloney Linder officially joined the Wisconsin School of Business as its first chief communications officer (CCO). Meloney was selected after a national search that yielded over 100 applicants.

Ms. Linder comes to the Wisconsin School of Business after serving in administration for the University of Texas at Brownsville since 2008, where she oversaw the areas of marketing, communications, and, most recently, institutional advancement.

 As vice president of institutional advancement, Linder reorganized multiple departments to increase efficiencies and collaboration, streamlined the delivery of communication, and led strategic and creative planning processes, which included a rebranding initiative.

 Prior, Linder served as assistant vice president of marketing and communications. Collectively, she brings more than 18 years of experience in marketing, corporate communications, and higher education to the CCO position.

 In her current role, Linder will be responsible for heading up the integrated marketing communications, IT, and building and conference services units within the Wisconsin School of Business. Her goals include developing a multifaceted strategy to unify the three areas under the school’s brand; aligning a strong, committed team to execute that strategy; and ensuring a consistent, persuasive message and a positive perception reach internal and external stakeholders alike.

 “I am excited to be here at the Wisconsin School of Business to help spread the word about the excellence taking place in teaching, learning, and research,” states Linder.

 Dean François Ortalo-Magné says that Linder’s breadth of experience in marketing and higher education will serve as a great asset to his mission for the Wisconsin School of Business.

 “The addition of Meloney Linder to our school is a positive step toward sharing our innovative, transformational programs with students around the world,” comments Ortalo-Magné. “Her knowledge and skills will significantly assist in our mission to be pioneers in business education, to produce research at the frontier of knowledge, and to further advance the Wisconsin Idea.”