Students enrolled in Laurie Brachman’s Marketing 300 class received top honors recently from Best New Ad website for their work on a commercial for leading specialty cartridge retailer, Cartridge World.
Best New Ad is a website that works to form partnerships between educational institutions and companies looking for new ways to market their products. Through the Best New Ad website, Cartridge World worked with Brachman to assign the project to Marketing 300 students: Greg Shames, Marissa Pizziferro, Aris Putman, Woohyung Lee and Boyun Yue. Once finished, the students uploaded the video to the Best New Ad website where it was viewed, rated, and shared with thousands of other students. After which, Cartridge World selected Marketing 300 video as the winner and awarded the students a cash prize of $500.
“I am very proud of all of the Marketing 300 entrants. Winning first prize in the video ad competition and taking five of the nine honorable mentions awarded to the print, video and audio categories speaks volumes about the caliber of the Wisconsin School of Business marketing students and the quality of the TAs," said Laurie Brachman, lecturer for the class. "I know that my students appreciated the opportunity to develop sound marketing strategies and tactics and apply them to a real world situation.”
The Marketing 300 students were among five groups of winners in the video category. Marketing 300 students also received five out of the nine honorable mentions for other submissions in the video, audio and print categories.
Students had a chance through this project to receive a truly applied learning experience with several Best New Ad company partners. As part of the assignment, they consulted with the real world clients, put together creative briefs and followed up with many forms of advertisements.
“It was a great learning experience working with a real client and competing for prize money,” said junior Sarah Langer, a student in Brachman’s Marketing 300 class.