The New York Times cited the leading role played by the Wisconsin MBA in the growing interest in specialized MBA programs.
“The university is widely considered the pioneer in niche MBA programs, having established some of the first specialized institutes within its business school in the 1990s. The university did away entirely with the general MBA in 2004, opting instead for 13 specializations, including market research and real estate,” according to the article.
Blair Sanford, assistant dean and director of MBA career services, stated in the article that, “If you’re not one of those few obvious schools, you need to be able to offer students and employers real depth.”
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