Marketing Lecturer David Gee makes front-page news in the Milwaukee Journal Sentinel as CEO and co-founder of Bungee Loyalty Programs, which specializes in creating customer loyalty programs for a... Read More
"Hang with the right people, learn how to communicate, and accept failure and learn from it," Carol Bartz, former CEO of Yahoo! and AutoDesk and alumna of the University of Wisconsin-Madison, advised... Read More
Large retailers are using personal information like age, marital status, presence of children in the household, and the distance between the household and the store to target ads specifically to... Read More
On Saturday, May 19, the Wisconsin School of Business awarded bachelor’s and master’s degrees to the class of 2012, as part of the UW-Madison commencement ceremonial. The two-hour... Read More