Robin Tanner Assistant Professor | Marketing "Does familiarity matter more than fame in marketing?"
David Schweidel Assistant Professor | Marketing "How can we collect better measures of how many customers ads are reaching?"
Marjorie Rosenberg Professor | Actuarial Science, Risk Management & Insurance "Analyzing the true cost of health care"
Morris A. Davis Associate Professor | Real Estate Academic Director of James A. Graaskamp Center for Real Estate "The drastic change of risk premium paid to housing"
Stephen Malpezzi Professor | Real Estate Department Chair for Real Estate & Urban Land Economics "Divergent socioeconomic backgrounds and the impacts on urban development"
Sharon McCabe Faculty Associate | Real Estate "Incorporating real-world financial trends into the curriculum"
Terry Warfield Professor | Accounting & Information Systems Executive Director of the Arthur Andersen Center for Financial Reporting & Control "A compelling argument for international accounting standards"
At Wisconsin, we encourage our faculty members to lead the advancement of their field of expertise. Excellence in research defines what and how we teach, enriches our exchange with industry and policy leaders, and opens unique partnership opportunities at the service of our students. Through our teaching and research, we aim to influence and improve lives beyond the boundaries of our campus.