Share This Page
marketing research[remove]
How to Use Sudoku to Analyze Data
by: Jane BurnsThursday, April 7, 2016

Even in the age of big data, answers to important business questions can be elusive. For example, a major retailer can have a group of similar stores—same store size, same average income in its... Read More

Neeraj Arora

Retailers are frustrated. In recent years, their brick-and-mortar stores are facing such heated competition that, in some cases, they are becoming showrooms for online shoppers. Yet some consumers... Read More

Robin Tanner

Consumers are adept at avoiding TV ads by flipping channels and fast-forwarding through ads on DVRs. Partly in response to this loss of attention, marketers are increasingly focused on product... Read More