Every year, national career fairs present opportunities for Wisconsin MBAs to interact with leading companies. In 2009, Kwame Adu-Bonnah, a first-year MBA in Supply Chain Management, attended the National Black MBA career fair and met with Chevron Corp. The conversation led to a supply chain internship, and later a full-time offer to join Chevron's very selective Leadership Development Program. Kwame's success has led to Chevron's interest in identifying more Wisconsin candidates to bring onboard.
Joann Peck’s groundbreaking research on touch and its role in consumers' purchasing decisions is leading the advancement of her field. Retailers, merchandising pros and packaging designers have taken note by designing packaging and presentation to engage the customer to interact with the product through touch. Peck's 12-item “need for touch” scale has been widely adopted by scholars for use in their own work.
On a trip to Shanghai, Guangzhou and Hong Kong, Emily Spaulding (MBA ’11) learned first-hand about the culture and unique challenges companies face in developing countries. MBA students have several opportunities to visit companies all over the world to understand the complexities and opportunities of international business.
Jesse Davis (BBA ’09) saw an opportunity to capitalize on the value of web-created content when he was a student at UW-Madison. He built a plan and won first place and a $10,000 award in the G. Steven Burrill Business Plan Competition. His experience paid off and he is now running a successful virtual asset estate-planning company. Thousands of students, like Jesse, have benefitted from the case competitions and entrepreneurship-related seminars hosted by the Wisconsin School of Business.