General Business Students

General Business

General Business houses foundational instructional teams and courses that do not fit within a business major department—Professional Communication and Business Law.

View a List of Our General Business Course Instructors »


Professional Communication

The Professional Communications team provides instruction in all facets of business communication. Future business leaders need to be able to present themselves professionally and persuasively to multiple audiences in multiple contexts and in multiple genres in a changing workplace. General Business 300: Professional Communication is designed to help students develop skills in writing, speaking, and listening in business settings. More specifically, students obtain practice in analyzing, responding to, and influencing diverse audiences. The course is structured as a workshop focused on deep revision and rewriting techniques as well as oral presentations.

The Professional Communications team also teaches courses in Intercultural Communication, Advanced Presentations, and provides one-on-one coaching for the Full Time MBA program. Our staff is also engaged with a number of student organizations and activities, including b.Line, Badger Business Professionals, the Burrill Case Competition, Badger Talking Points, among others. We also help administer the Kubly Award.

For more information about Professional Communication please contact:


Melanie Hoftyzer
Senior Lecturer
melanie.hoftyzer@wisc.edu
BA, MA, Ph.D.

Amanda Kenny
Senior Lecturer
amanda.kenny@wisc.edu
BA, MA, Ph.D.

 

Business Law

In Business Law 301 we strive to create a student's sensitivity to the legal implications of a number of topics which impact everyone's day-to-day lives. These topics include: (i) a discussion of our legal system; (ii) intellectual property including trade secrets, trademarks, copyrights and patents; (iii) the law of negligence; (iv) contract formation and related topics under general contract law principles and the Uniform Commercial Code; (v) products liability; (vi) the law of principal and agent; and (vii) selected employment law topics.

For more information about Business Law please contact: