Wisconsin School of Business

Paola Mallucci

Assistant Professor - Marketing

Paola Mallucci holds a Ph.D. in marketing from the University of Minnesota in Minneapolis and holds an MS in marketing from Universita’ Bocconi in Milan, Italy. In Italy, Mallucci also worked for Procter and Gamble as an assistant brand manager. Her teaching interests are in the area of channel management, marketing research, and marketing management. In her work, she investigates how social preferences, such as social pressure and fairness, can affect important marketing decisions, such as product pricing in channels and corporate social responsibility actions.
 

Selected Accepted Journal Articles


Mallucci, P. & Cui, T. & Raju, J. & Zhang, Z. Social Preferences and Distribution Channels. Book

Selected Published Journal Articles


Mallucci, P. & Cui, T. (2016). Fairness Ideals in Distribution Channels. Journal of Marketing Research (0), 0.

Selected Submitted Journal Articles


Mallucci, P. & Cui, T. & Wu, D. (2015). Power and Fairness: The Effect of Power on Perceptions of Fairness. Management Science

Working Papers


Mallucci, P. & Cui, T. & Zhang, Z. Competitive Implications of Haggling.
Mallucci, P. & Narasimhan, O. & John, G. Contractual Choices and their Consequences in a Time Inconsisten World.

Presentations


Marketing Colloquia Series ( 2011 ) Fairness Ideals in Distribution Channels

Student Sustainability Symposium ( 2011 ) The Cost of Social Pressure on Sustainability Marketing Initiatives

Marketing Science ( 2011 ) Pricing Format Choices and Time Inconsistency in the Field

Multi-Disciplinary Academic Research Summit ( 2011 ) Unpacking Consumer and Corporate Motives for Corporate Social Responsibility

Haring Symposium ( 2011 ) Bounded Rationality and Fairness Ideals in Distribution Channels

CLEACC-ACME PhD Colloquia ( 2011 ) Fairness in Vertical Channel Relations - An experimental investigation

INFORMS Annual Meeting ( 2010 ) Competitive Implications of Haggling -- A Theoretical and Experimental Investigation

Marketing Science ( 2010 ) Quantal Response Equilibrium in a Fair-Channel -- An Experimental Investigation

INFORMS Annual Meeting ( 2009 ) Quantal Response Equilibrium in a fair Channel


Photograph of Paola Mallucci

Paola Mallucci

 
Assistant Professor | Marketing
(608) 265-9719
4261 Grainger Hall