Neeraj Arora is John P. Morgridge Chair in Business Administration at University of Wisconsin-Madison where he also serves as the Executive Director of the A.C. Nielsen Center for Marketing Research. He has an undergraduate degree in engineering from Delhi University, and an MBA and Ph.D. from The Ohio State University.

Professor Arora’s research focuses on marketing problems that require statistical models of consumer choice—typical contexts for his research include brand choices made by individuals and families in the marketplace. Most of this research relies on choice experiments or panel data and builds upon psychological/microeconomic theories and Bayesian statistics. His research has appeared in the Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of Consumer Research, Journal of Retailing, International Journal of Research in Marketing and Marketing Letters. He currently serves on the editorial board of Journal of Marketing Research, Marketing Science and Journal of Marketing.

Professor Arora’s teaching interests include marketing research, brand analytics, mathematical models of consumer behavior and marketing strategy. He has served as a consultant for large firms in the areas of survey design, legal matters, marketing mix models, market segmentation and new product design using conjoint methodologies. Before joining UW-Madison in 1999, Professor Arora served on the marketing faculty at Virginia Tech.