Kersi Antia

Assistant Professor - Marketing

BIO
RESEARCH
TEACHING
SERVICE

Kersi Antia is an assistant professor in the Department of Marketing with the Wisconsin School of Business. Antia’s research deals with the governance of inter-firm relationships (vertical channel relationships, franchising, strategic alliances) and the impact of technology, particularly the Internet and its information sharing capabilities, on these relationships.

Although Antia trained as a survey researcher, he has developed a significant interest in longitudinal analysis. He has interest in integrating multiple sources of data—archival and cross-sectional survey data. He teaches at both the undergraduate and graduate levels in the marketing department.

Antia received his Ph.D. from the University of Southern California, his M.S. from Clarkson University, and bachelor’s from St. Xavier’s College, University of Calcutta Management.

Selected Accepted Journal Articles

Antia, K., O'Hern, M., Rindfleisch , A., & Schweidel , . (2011). The Impact of User-Generated Content On Product Innovation.

Selected Published Journal Articles

Kashyap, V., Antia, K., & Frazier, G. (2012). Contracts, Extra-contractual Incentives, and Ex Post Behavior in Franchise Channel Relationships. Journal of Marketing Research (49), 260-276. doi: 10.1509/jmr.09.0337 .

Antia, K., van Bruggen, G., Jap, S., Reinartz, W., & Pallas, F. (2010). Managing Marketing Channel Multiplicity. Journal of Services Research, 331-340. doi: 10.1177/1094670510375601.

Rindfleisch, A., Antia, K., Bercovitz, J., Brown, J., Cannon, J., Carson, S., Helper, S., Ghosh, M., Robertson, D., & Wathne, K. (2010). Transaction Costs, Opportunism, and Governance: Contextual Considerations and Future Research Opportunities. Marketing Letters (21), 211-222. doi: 10.1007/s11002-010-9104-3.

Frazier, G., Maltz, E., Antia, K., & Rindfleisch, A. (2009). Distributor Sharing of Strategic Information with Suppliers. Journal of Marketing (73), 31-43. doi: 10.1509/jmkg.73.4.31.

Fisher, R., Vandenbosch, M., & Antia, K. (2008). An Empathy-Helping Perspective on Consumers’ Responses to Fundraising Appeals. Journal of Consumer Research (35), 519-531. doi: 10.1086/586909.

Hesford, J., & Antia, K. (2007). A Process-oriented View of Competitive Intelligence and its Impact on Organizational Performance. Journal of Competitive Intelligence and Management (4)

Wade, M., Hulland, J., & Antia, K. (2007). Resource-based Determinants of Online Channel Commitment and Performance. Journal of Management Information Systems (23), 109-142.

Antia, K., Bergen, M., & Dutta, S. (2006). How Does Enforcement Deter Gray Market Incidence?. Journal of Marketing (70), 92-106. doi: 10.1509/jmkg.2006.70.1.92.

Antia, K., Bergen, M., & Dutta, S. (2004). Competing with Gray Markets. MIT Sloan Management Review (46)

Chandy, R., Prabhu, J., & Antia, K. (2003). What will the Future Bring? Technology Expectations, Dominance, and Radical Product Innovation. Journal of Marketing (67), 1-18. doi: 10.1509/jmkg.67.3.1.18652.

Selected Submitted Journal Articles

Mani, S., Freling, T., & Antia, K. (2011). Does Interorganizational Governance Help or Hinder Performance? Findings from a Meta-Analaysis. Journal of Marketing

Antia, K., & Sud, B. Product Information System Adoption, Usage, and Sales PErformance: Findings from a Multi-location Supplier-Reseller Relationship. Journal of Marketing Research

Presentations

Invited Talk
Contracts, Extra-contractual Incentives, and Ex Post Behavior in Franchise Channel Relationships

3rd Thought Leadership Conference on Customer Management

Ozyegin University Interorganizational Research Camp

"Assessing the value of Co-Marketing Alliances"

3rd IIM Ahmedabad Conference on Marketing Paradigms for Emerging Economies
Workshop on Longitudinal Data Methods

Invited Research Presentation
Is it Better to Over- or Under-state Quality?

The University of Pennsylvania Invitational Erin Anderson B2B Research Conference
Contracts, Governance, and Channel Member Cooperation

Summer Educators' Conference
Bridging the Divide: Behavioral and Modeling-based Channels Research

ISBM Bi-Annual Conference
The Impact of Multiple Channels on Customer Tenure and Ongoing Revenue

Winter Conference
Practice, Perceived Quality and Consumer Choice

Winter Educators’ Conference
Managing Portfolios of Product Alliances

Marketing Science Conference
Assessing Portfolio Effects on Alliance Performance

Marketing Science Conference
Practice, Perceived Quality, and Choice

Marketing Science Conference
The Impact of Multiple Channels on

Invited Research Presentation

Winter Educators’ Conference
The Pleasures and Perils of Polygamy: A Social Networks Perspective on Alliance Performance,

Invited Research Presentation
Salespersons' Use of Supplier-deployed Product Information Systems

Marketing Science Conference
A Purchasing Trajectory-based Approach to Determining Distributor Profitability Levels

Marketing Science Conference
Designing Effective Fundraising Campaigns: Evidence from a Field Study

Editorial and Reviewing Activities

Journal of Retailing - Since September 2011
Ad Hoc Reviewer

Journal of Marketing - Since July 2011
Editorial Board Member

- Since November 2009
Invited Manuscript Reviewer

Journal of Marketing - January 2001 - July 2011
Ad Hoc Reviewer

Marketing Science - Since January 0001
Ad Hoc Reviewer