Wisconsin School of Business

Craig Thompson

Professor - Marketing
Gilbert & Helen Churchill Professor of Marketing

J. Craig Thompson is the Gilbert and Helen Churchill Professor in the Marketing Department of the Wisconsin School of Business.

His research focuses on issues related to the use of qualitative methodologies in marketing, gender differences among consumers, media effects on consumer perceptions and body images, consumer satisfaction, and the symbolic aspects of consumer behavior.

Craig has published articles in the Journal of Consumer Research, Journal of Public Policy & Marketing, International Journal of Research in Marketing, and Advances in Consumer Research. He serves on the editorial boards of the Journal of Consumer Research and the Journal of Public Policy & Marketing.

His teaching interests are in the area of consumer behavior, research methodology, marketing theory, and retail management.

Thompson received his Ph.D. in marketing from the University of Tennessee.
 

Selected Accepted Journal Articles

Thompson, C., Anrould, E., & Giesler, M. (2012). Discursivity, Difference, and the Destabilizing Departures of Dirty Theory: Genealogical Reflections on the CCT Heteroglossia .
Coskuner-Balli, G., & Thompson, C. (2012). The Status Costs of Subordinate Cultural Capital: At-Home Fathers’ Collective Pursuit of Cultural Legitimacy through Capitalizing Consumption Practices . Journal of Consumer Research

Selected Published Journal Articles

Thompson, C., & Ustuner, T. (2012). How Marketplace Performances Produce Interdependent Status Games and Contested Forms of Symbolic Capital. Journal of Consumer Research (38), 796-814. .
Thompson, C. (2011). Understanding Consumption as Political and Moral Practice. Journal of Consumer Culture (11), 139-144.
Arsel, Z., & Thompson, C. (2011). Demythologizing Consumption Practices: How Consumers Protect their Field-Dependent Capital from Devaluing Marketplace Myths. Journal of Consumer Research (37), 791-806.
Thompson, C. (2010). Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand- Mediated Moral Conflict. Journal of Consumer Research (36), 1016-1032.
Thompson, C. (2008). Reconstructing the South: How Commercial Myths Compete for Identity Value through the Ideological Shaping of Popular Memories and Countermemories. Journal of Consumer Research (34), 595-613.
Thompson, C., & Coskuner-Balli, G. (2007). Countervailing Market Responses to Corporate Co-optation and the Ideological Recruitment of Consumption Communities . Journal of Consumer Research (34), 135-152.
Thompson, C. (2007). Enchanting Ethical Consumerism: The Case of Community Supported Agriculture . Journal of Consumer Culture (7), 275-300.
Thompson, C. (2007). A Carnivalesque Approach to the Politics of Consumption. The ANNALS of the American Academy of Political and Social Science (408), 112-125.

Presentations

7th annual Consumer Culture Theory Conference
Oil Spills as Disaster Myths: Grotesque Realism in Postmodern Consumer Culture

Social Innovations for Sustainable Lifestyle Symposium
How Community Supported Agriculture Facilitates a Re-embedding and Re-territorializing Vision of Sustainable Consumption

2010 European Conference of the Association of Consumer Research,
How Servicescape Figurations Mediate Socio-cultural Differences Between Consumers and Aesthetic Labourers

5th Annual Consumer Culture Theory conference
“Three Waves of CCT: On Transcending Anachronistic Rhetorical Conventions

Professional Organizations

Journal of Consumer Research


Editorial and Reviewing Activities

Journal of Consumer Culture - Since January 0001
Special Issue Editor

Photograph of Craig Thompson

Craig Thompson

 
Professor | Marketing
Gilbert & Helen Churchill Professor of Marketing
(608) 265-2033
4251 Grainger Hall