Formerly known as the G. Steven Burrill Business Plan Competition, the New York Times lists the event among top campus competitions. The competition began in 1998 as the UW TEC Prize.

The Business Plan Competition welcomes students — at the undergraduate and graduate levels and from all degree programs — to compete for cash prizes and services from incubators, accelerator programs, and other campus partners. The organizers and facilitators give students detailed feedback in the competition to help them identify and manage market risks, technological risks, and risks to ventures stemming from team composition and organizational design. 

Outside reviewers with relevant experience and insights will evaluate the plans and pitches both online and in person to determine whether students’ proposed
a credible plan of action. Evidence of market need, demand, and consumer acceptance will be factors in the judging.

Competition Support

The Wisconsin School of Business | Business Plan Competition is supported by campus partners and community organizations:

Contact Us

If you have any questions about the competition, please contact:

John Surdyk
INSITE, Wisconsin School of Business
975 University Avenue, Grainger 5110C 
Madison, WI 53706-1691

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