Gary Wendt (BS, civil engineering, 1965), the former head of General Electric Capital and Conseco, Inc., provided a gift of $2 million to the Wisconsin School of Business to increase access for students who are interested in business.

Wendt's gift establishes the Gary C. Wendt Fund for Business Instruction and will go to support two classes for non-business majors in management, financial analysis, and marketing techniques, as well as other business fundamentals. We refer to these classes as General Business 310 and General Business 311.

General Business 310 (3 credits):

Fundamentals of Accounting and Finance for Non-Business Majors

GEN BUS 310, Introduction to Business, is a three-credit course offered in fall, spring and summer by the Wisconsin School of Business for non-business majors who are sophomores, juniors, seniors, or graduate students. The course is delivered in an asynchronous online format with interactions with the instructor, TA and other students enrolled in the course.

GEN BUS 310 is the perfect complement to training in any field and can provide the extra advantage in your job search. Students in this course learn to:

  • Better understand the role business plays in society
  • Learn key fundamentals of accounting, finance, and business law
  • Make themselves more marketable to employers

New this year, the Business Learning Center now offers free academic coaching for students enrolled in Gen Bus 310.

For more information, contact Senior Lecturer Mark LaPlante mlaplante@bus.wisc.edu.

General Business 311 (3 credits):

Fundamentals of Management and Marketing for Non-Business Majors

GEN BUS 311, Overview of Business, is a three-credit course offered this spring by the Wisconsin School of Business for non-business majors who are juniors, seniors, or graduate students.

GEN BUS 311 is perfect for students who are not majoring in business but do want to know how the business world works. Students in this course learn to:

  • Understand key fundamentals of marketing, management, and entrepreneurship
  • Understand how companies reach consumers here and abroad
  • Make themselves more marketable to employers

For more information, contact Senior Lecturer Miguel García-Gosálvez mgarcia@bus.wisc.edu