Starting a business? Success in small business depends on hard work, good fortune, and business knowledge. Attend this eight-session course to develop your management skills. Experts in law, accounting, banking, insurance, management, and marketing cover the fundamentals of small business management. Gain knowledge about growth stages and problems, marketing, promotion and advertising, legal issues and requirements, record-keeping, accounting and financial management, financing, insurance and risk management, and business plans.

See sessions tab for more information



Neil Lerner

Director, UW-Madison Small Business Development Center:
-Session One (Small business and the owner/manager)

Vicky Jones

President, Victoria Jones Strategic Marketing Communications:
-Session Two (Marketing: your overall strategy & promotional plan)

Justin Johnson, Mark Krebsbach or Janet Hartung Renfert

Partners with Porter & Sack, CPAs:
-Session Three (Record Keeping, Accounting & Taxes)

Jennifer Knudson or Craig B. Miller

Neider & Boucher, S.C.
-Session Four (Legal issues and requirements)

John Ronzia

BMO Harris Bank
-Session Five (Finance your business)

Andrianne Machina

-Session Six (Using the Web and social media for your business)

Karen Bender

HR Consultant.
-Session Seven (Human Resources side of Business)

Rollie Boeding

State risk manager, WI Department of Administration
-Session Seven (Insurance and Risk Management)

Rena Gelman

Business AnswerLine coordinator, Small Business Development Center
-Session Eight (The Real Story: Testimonial from a small business owner)

Session One: (Small business and the owner/manager)

  • Look at critical issues for small business managers; Examine the growth stages of a business; Focus your efforts with a business plan; Prepare for the future of your business.

Session Two: (HR side of Business & story from a small business owner)

  • Hiring your first employee and other human resource issues and resources.

Session Three: (Insurance and risk management)

  • Determine your insurance and risk management needs; Evaluate the insurance counseling you receive.

Session Four: (Legal issues and requirements)

  • Determine the best legal entity for your business and how your choice affects your liability and taxes; Review unemployment compensation, independent contractors, intellectual property; discrimination; vicarious liability and deceptive advertising.

Session Five: (Record keeping, accounting and taxes )

  • Understand basic concepts of accounting; learn the accounting and tax records you must maintain; maximize business deductions.

Session Six: (Finance your business)

  • Learn about sources of financing for your business and meeting the requirements of financing sources; Reduce your financial risk; Selecting and working with a bank

Session Seven: (Using the Web and social media for your Business)

  • Learn the steps to take to get your website up and running. Learn what social media platforms are right for your audience and how to set up basic business pages on them.

Session Eight: (Marketing: your overall strategy & promotional plan)

  • Develop your overall marketing strategy for business success. Determine the best methods of promoting your business; measure the success of your promotional efforts; develop a promotional budget; develop a promotional message that works for your business.


  • Location: Grainger Hall, UW-Madison
  • Schedule: 6:30-9:00 pm
  • Dates: Tuesdays and Thursdays: April 19 - May 12, 2016 or 
    October 18 - November 10, 2016
  • Fee: $245 ($199 for each additional enrollee from same organization)

Click to REGISTER ONLINE for April Program
Click to REGISTER ONLINE for October Program

or  Call to register at 608-262-3909

Cancellation policy: If you cancel before the program begins, there is a $10 cancellation fee. If you cancel after the program begins you will be charged for the full program fee. To cancel, call registration at 608-262-3909.


If there is inclement weather, please call 608-263-2221 for a recorded message after 6:30 am for day classes or after 3:30 pm for night classes.



Thanks to our small buisness partners:

BMO Harris BankNeider and BoucherP&S  logo