If you are planning to start a new business or have recently started one, the Small Business Fundamentals Course Series is an excellent way to learn business basics.

  • Get more than 20 hours of expert advice from CPAs, attorneys, lenders, and experienced business practitioners.
  • Learn practical applications that you can use immediately to improve your business operations.
  • Enjoy scheduling flexibility with the opportunity to take sessions later if you can’t attend on a particular evening.

See sessions tab for more information



SBDC Staff
Wisconsin Small Business Development Center at UW - Madison

Small business and the owner/manager

Vicky Jones
President, Victoria Jones Strategic Marketing Communications

Marketing: your overall strategy & promotional plan

Justin Johnson, Mark Krebsbach or Janet Hartung Renfert
Partners from Porter & Sack, CPAs

Record Keeping, Accounting & Taxes

Jennifer Knudson or Craig B. Miller
Attorney's from Neider & Boucher, S.C. 

Legal issues and requirements

Craig Coleman and Patty Pettey
Banker's from BMO Harris Bank & Small Business Administration

Finance your business

Adrianne Machina
Tornado Marketing

Using the Web and social media for your business

Karen Bender SPHR; SHRM SCP
HR Consultant

Human Resources side of Business

Rollie Boeding
State risk manager, WI Department of Administration

Insurance and Risk Management

SBDC Staff

Small Business Story and Next Steps

Role of the Small business and the owner/manager

  • Look at critical issues for small business managers; Examine the growth stages of a business; Focus your efforts with a business plan; Prepare for the future of your business.

Insurance and risk management

  • Determine your insurance and risk management needs; Evaluate the insurance counseling you receive.

Legal issues and requirements

  • Determine the best legal entity for your business and how your choice affects your liability and taxes; Review unemployment compensation, independent contractors, intellectual property; discrimination; vicarious liability and deceptive advertising.

Record keeping, accounting and taxes

  • Understand basic concepts of accounting; learn the accounting and tax records you must maintain; maximize business deductions.

Finance your business

  • Learn about sources of financing for your business and meeting the requirements of financing sources; Reduce your financial risk; Selecting and working with a bank

Using the Web and social media for your Business

  • Learn the steps to take to get your website up and running. Learn what social media platforms are right for your audience and how to set up basic business pages on them.

Marketing: your overall strategy & promotional plan

  • Develop your overall marketing strategy for business success. Determine the best methods of promoting your business; measure the success of your promotional efforts; develop a promotional budget; develop a promotional message that works for your business.

HR side of Business & story from a small business owner

  • Hiring your first employee and other human resource issues and resources.


  • Location: Grainger Hall, UW-Madison
  • Schedule: 6:30-9:00 pm
  • Dates: Tuesdays and Thursdays: October 18 - November 10, 2016
  • Fee: $245 ($199 for each additional enrollee from same organization)

Click to REGISTER ONLINE  or  Call to register at 608-262-3909

Cancellation policy: If you cancel before the program begins, there is a $10 cancellation fee. If you cancel after the program begins you will be charged for the full program fee. To cancel, call registration at 608-262-3909.


If there is inclement weather, please call 608-263-2221 for a recorded message after 6:30 am for day classes or after 3:30 pm for night classes.



Thanks to our small buisness partners:

BMO Harris BankNeider and BoucherP&S  logo