NEW PROGRAM

This series is designed for people who are eager to start or strengthen their food business. Whether it’s a restaurant, bakery, food cart, cafe or coffee house you’re dreaming of, this 4 week series will help you increase your chances of being successful and profitable. Guest speakers from the Madison restaurant community will share their experience.

Topics include:

  • Let’s talk about Money
  • What Will We Serve and What Will We Charge?
  • Rules, Regulations and Licenses
  • Location, Location, Location
  • Employees: We Can’t Do It without Them

Instructors

  • Rena Gelman
  • Cheri Schweitzer
Rena GelmanGelman

Rena Gelman owned and managed Sunprint Café, in Madison for 23 years. Two of her four locations were sold to former employees and continue to thrive. Currently, Rena is a business consultant with the UW-Madison School of Business, Small Business Development Center. Her clients include restaurants, cafes, coffee houses and food carts. Rena specializes in employee issues, financial planning and business growth for startup and existing businesses.


Cheri SchweitzerSchwitzer

Cheri Schweitzer is the President and founder of Credible Restaurant Consulting, a Midwest restaurant consultancy firm that helps restaurants improve operations and increase profits, customers and food safety. Cheri has been in the restaurant industry for over 29 years. She is a former public health inspector and now Wisconsin’s only private health inspector. She also writes and advises on HACCP plans and food related regulatory documentation, teaches food safety and restaurant operations and performs secret dining assessments. Cheri’s favorite part of her job is coaching her clients to business success.

Week 1

• Let’s Get Acquainted
• What is Your Concept?
• Why Do You Want To Do This?

Business Models-Where to Start
• Purchase existing business or Start from scratch
• Sole proprietor or partnership
• Advantages and Disadvantages 

Lifestyle implications
• Workload
• Tolerance for chaos
• Strengths and Weaknesses


Week 2


Branding
• How Do I Do It?

Start Up Financing: This May Drive Your Concept
• Conventional loan, line of credit, & alternatives 

City and State regulations
• Licenses and Permits and Certification
• Health Department inspections


Week 3

Personnel Issues
• Hiring, training & firing
• Wages and benefits
• Interviewing skills


Week 4 

Financial Projections 
Understanding your lease 
Social Media

Registration

  • Location: Grainger Hall, UW-Madison
  • Schedule: 6:30 - 9:00 PM
  • Dates: Four Wednesday Evenings
    October 1, 8, 15, & 22, 2014

    Fees: $149

    Click here to Register online or Call 262-3909.


     

    Cancellation policy: If you cancel before the program begins, there is a $10 cancellation fee. If you cancel after the program begins you will be charged for the full program fee. To cancel, call registration at 608-262-3909.

     

    If there is inclement weather, please call 608-263-2221 for a recorded message after 6:30 am for day classes or after 3:30 pm for night classes.