Maybe you think a succession plan isn’t necessary because you never intend to retire. What if you were become ill or died unexpectedly and could no longer do the job? Who will take over? If you’d like your business to continue beyond your involvement, establishing an appropriate and effective succession plan is a vital part of your business. Join us to learn about succession options and strategies you can use in your business now and into the future.

You will learn:

Succession options

  • how each option works
  • tax and value implications
  • cash-in-the-pocket
  • pro’s and con’s


  • It’s starts with you
  • Owner’s readiness for transition
  • Business’s readiness

If you don’t have this in place, do this now to avoid issues with unplanned transfers

  • Estate planning
  • Legal agreements
  • Bank loans/lines of credit
  • Insurance
  • Communication to loved ones

Who should attend:

  • Current business owners that may want to transition in the next 10 years
  • Family members that may acquire a business
  • Key employees that want to buy into a business
  • Service providers who work with business owners



Martha L. Sullivan, CPA.

Martha is a partner and consultant with Smith & Gesteland, LLP. Martha has extensive experience in both industry and as a consultant in public accounting. Public accounting experience includes mergers & acquisitions due diligence, strategic planning and organizational systems. Industry experience includes controller and chief financial officer roles in various organizations. This unique combination of experience allows Martha to readily serve her clients. Having sat on both sides of the desk, she readily identifies with the issues and realities her clients face.

Michael Maass, CVA.

Michael joined Smith & Gesteland, LLP in 1998 and is a manager in the firm’s strategic services department. Michael’s primary focus is business valuation and corporate tax. Michael works with clients to determine business and financial needs through financial and tax analysis, business and tax planning, and works closely with business owners to analyze business value in preparation for sale or transfer. Michael obtained the Certified Valuation Analyst credential in 2004. Since that time, he has worked with clients to prepare business valuations for various purposes including: stock transfers, estate and gift taxes, economic loss analysis, merger and acquisition, and built in gains.

David Gorwitz, JD, MBA, Neider & Boucher, SC.

Dave brings more than 25 years of practical business and management experience to his law practice. Prior to earning his law degree, he worked as a management consultant and started and owned several businesses. He now represents a wide range of clients in business transactions, strategic planning, entity formation, succession planning, estate planning, business acquisitions and sales, real estate, and civil and business litigation. He has an exceptional ability to reduce even the most complex matters to simple terms, making it easier for his clients to navigate difficult or stressful situations.


  • Location: Grainger Hall, UW-Madison
  • Schedule: 8:30 am-12:00 pm
  • Dates: Cancelled
  • Fee: $110


Cancellation policy: If you cancel before the program begins, there is a $10 cancellation fee. If you cancel after the program begins you will be charged for the full program fee. To cancel, call registration at 608-262-3909.

If there is inclement weather, please call 608-263-2221 for a recorded message after 6:30 am for day classes or after 3:30 pm for night classes.