Internet Marketing Series 

4 Programs: March 15, 22, 29 and April 5, 2016; 8:30 am- noon; (Save 10% when you take all 4)

Sidestep high advertising costs by implementing internet marketing strategies and tactics designed to raise awareness of your business. Create a content strategy to build trust with your customers and help your business climb in search result rankings, learn the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) and the pros and cons of each one. Learn about the different Social Media sites, where your customers are and how to plan and implement an effective strategy.

Program 1
Website Basics: March 15, 2019;  8:30 am – Noon; $110; Adrianna Machina

Learn what you need to get your web presence up and running, the information that is crucial to your website, best practices in design, how to use keywords and how social media ties in with your website.

What you will learn:

First time considerations for your website.
Where to get your domain name and what names to buy.

  • What are the basics your website should include?
  • What are the goals for your website?
  • Best practices for webstie design.
  • Keyword basics to improve SEO.

Instructor: Adrianne Machina is the Chief Velocity Officer of Tornado Marketing, Inc. Adrianne has spent over 20 years helping small businesses find their niche and systematically grow their businesses through effective marketing programs and persuasive messaging. Adrianne provides valuable insight into how to market complex solutions that are based on a relationship sale. Adrianne`s clients appreciate her practical advice and business value-driven approach to marketing. In addition to her full-service consulting site, Tornado Marketing, Adrianne is a Speaker and teaches groups of small businesses how to leverage social media and other online marketing tools.

Program 2
Your website as a Teaching Based Marketing tool; March 22, 2016; 8:30 am – Noon; $110; Spencer X. Smith

Are you struggling to attract customers with your website? 

In today’s environment, customers are researching the products and services on the Internet before choosing what to buy. Does your website help those customers do their research and due-diligence through education, or is your website just about you and your company? Learn why you should use Teaching-Based Marketing and how to turn your website into a teaching tool. 

What you will learn:

  • Why you should use your website to teach your customers.
  • The 3 kinds of visitors your website should help.
  • How to structure your website to accommodate what people want.
  • How to create engaging website content.
  • How to showcase your content on your website and how to attract customers with that content on social media.
  • How Teaching-Based Marketing helps your SEO.

    BONUS: How to get free publicity for your business by helping reporters and the news media with the stories they are producing.

Instructor: Spencer Smith is the owner of Spencer X. Smith Consulting. He has run and sold a business and now is sharing that wisdom (both successes and mistakes) to help other small business owners. Spencer also teaches business planning classes and social media classes. To download Spencer's free book go to:http://www.spencerxsmith.com/teaching-based-marketing-ebook-download/ and check out this recent presentation from Spencer: http://www.slideshare.net/cobalt33/turn-your-site

Program 3
Build trust and get results using email marketing; March 29, 2016; 8:30 am – Noon; $110: Cathy Yerges

Email Marketing is a powerful and low cost strategy that every business should include in their marketing plan. In this session you will learn how to use email for your business, ways to build your list, how to select the right email marketing software for your business, what you should be emailing and best practices so that your email marketing efforts produce results for your business.

What you will learn:

  • Create an email marketing plan for 2016 - goals, buget, timeline...
  • Decide which email marketing software is a best fit for your business
  • How to create useful content
  • Email marketing best practices - How to get permission to market, subject lines, frequesncy, content and more
  • How to measure results (so you spend time doing more of what's working)
  • How to get started immediately

Instructor: Cathy Yerges is the founder of BG3 LLC, an online marketing firm specializing in B2B lead generation.  As an entrepreneur, Cathy recognized the need to understand and utilize social media effectively.  And now she enjoys sharing her expertise with others as a speaker, a teacher and one-on-one.  She’s also a Certified Consultant with LinkedSelling, working with clients to utilize LinkedIn to systematically get in front of more prospects, generate more leads, and increase sales. BG3 is more than just a name – it’s short for “business growth 3 ways.”  And Cathy helps other professionals do just that – grow their businesses through the use of social media, email marketing and LinkedIn lead generation.

Program 4

Track, Measure & Analyze with Google Analytics: April 5, 2016; 8:30 am – Noon; $110; Candy Phelps

Learn how to track, measure and guide your content and social media strategies using insights from the free Google Analytics platform.

What you will learn:

  • create and access your Google Analytics reporting tools
  • navigate the Google Analytics GA dashboard and create standard reports
  • learn the basics and lingo of search engine optimization
  • create and enable your Google Search Console tools
  • unlock the “organic keywords” people use to find your site
  • enable demographic reports to discover the gender and age of your users
  • create custom dashboards with your favorite reports
  • create new users, views and filters
  • add secondary dimensions to basic reports for more in-depth analysis
  • create goals and track conversions to see what channels are working the best
  • track revenue as it relates to your goals and conversions
  • use the Google Tag Manager for event tracking
  • create and track promotional campaigns with the Google URL builder
  • analyze your results and take action based on information

      Instructor:  Candy Phelps is the founder of iCandy Graphics & Web Design, where she is the digital marketing strategist and creative director. She started her business in 2009 and has since been involved in multiple entrepreneurial endeavors, including being the founder of The Artery (a local online art marketplace), a co-founder of Sprout Landscape & Garden, and a founding member of Grow Madison, (an organization that provides hands-on technical training for entrepreneurs and nonprofits). Candy has leveraged the power of search engine optimization to get clients for her business for years. She is the author of “Grow Your SEO: Search Engine Optimization Concepts Even Your Grandma Could Understand,” which she wrote to help business owners understand the importance of SEO and having a strong online presence. Learn more at www.icandy-graphics.com.


       

      Instructors

      • ADRIANNE MACHINA
      • SPENCER SMITH
      • CATHY YERGES
      • CANDY PHELPS 

       

       


    • Adrianna Machina

      • Website Basics

      Adrianne-MachinaAdrianne Machina has spent nearly 20 years helping businesses attract more leads and convert more sales through effective marketing programs and persuasive messaging. An active member of Toastmasters International, she speaks on social marketing media around the country.

       

       


      Spencer Smith  

      • Your website as a Teaching Based Marketing tool

      Spencer Smith June 2015Spencer Smith is the owner of Spencer X. Smith Consulting. He has run and sold a business and now is sharing that wisdom (both successes and mistakes) to help other small business owners. Spencer also teaches business planning classes and social media classes

       

       

       


      Cathy Yerges

      • Build  trust and get results using email marketing

      Yerges 2015Cathy Yerges is the founder of BG3 LLC, an online marketing firm specializing in B2B lead generation.  As an entrepreneur, Cathy recognized the need to understand and utilize social media effectively.  And now she enjoys sharing her expertise with others as a speaker, a teacher and one-on-one.  She’s also a Certified Consultant with LinkedSelling, working with clients to utilize LinkedIn to systematically get in front of more prospects, generate more leads, and increase sales. BG3 is more than just a name – it’s short for “business growth 3 ways.”  And Cathy helps other professionals do just that – grow their businesses through the use of social media, email marketing and LinkedIn lead generation.

       

        

        


       Candy Phelps

      • Track , Measure & Analyze with Google Analytics

      Candy Phelps Candy Phelps is the founder of iCandy Graphics & Web Design, where she is the digital marketing strategist and creative director. She started her business in 2009 and has since been involved in multiple entrepreneurial endeavors, including being the founder of The Artery (a local online art marketplace), a co-founder of Sprout Landscape & Garden, and a founding member of Grow Madison, (an organization that provides hands-on technical training for entrepreneurs and nonprofits). Candy has leveraged the power of search engine optimization to get clients for her business for years. She is the author of “Grow Your SEO: Search Engine Optimization Concepts Even Your Grandma Could Understand,” which she wrote to help business owners understand the importance of SEO and having a strong online presence. Learn more at www.icandy-graphics.com.

      Registration

      • Location: Grainger Hall, UW-Madison
      • Schedule: 8:30 am-12:00 pm
      • Dates: March 15, 22, 29 & April 5, 2016

        SAVE 10% if register for series 

        Internet Marketing Series $395
        Tuesday's March 15, 22, 29 & April 5 2016

        Click here to REGISTER ONLINE for series

      -Website Basics  $110
       March 15, 2016  
      Click here to REGISTER ONLINE

      -Your website as a Teaching Based Marketing tool  $110
       March 22, 2016  
      Click here to REGISTER ONLINE

      -Build Trust and Get results using Email Marketing $110
       March 29, 2016 
      Click here to REGISTER ONLINE

      -Track, Measure & Analyze with Google Analytics $110
      April 5, 2016 Click here to REGISTER ONLINE

      Fees: $110 (individual session)

      To register on line, use above links or Call to register at 608-262-3909

      Cancellation policy: If you cancel before the program begins, there is a $10 cancellation fee. If you cancel after the program begins you will be charged for the full program fee. To cancel, call registration at 608-262-3909.

      If there is inclement weather, please call 608-263-2221 for a recorded message after 6:30 am for day classes or after 3:30 pm for night classes.