Social Media Marketing Series save 10%

Series of 3 Programs: April 9, 16 & 23 2014 8:30 am- noon; $110 individual programs or save 10% for the series $297 

Develop social media marketing strategies to generate leads and sales for your company. Explore detailed tactics for different social media options, such as Facebook and LinkedIn, and investigate which tactics are best for your business. Take all 3 programs and save 10%.

Program 1

Social Media Marketing Strategies and Tactics
Thursday, April 9, 2015; 8:30 am – Noon; $110

Before you begin tweeting, poking, and pinning, we recommend you start with the end in mind. What's your overall social media strategy? How will you know if you're being successful? Find out how to craft an effective strategy that will bring you more customer awareness, business, and credibility by reviewing today's most popular sites.

What you will learn:

  • How to develop an effective social media strategy 
  • The steps involved with integrating social media into your current marketing strategy
  • How to leverage social networks to help grow your business without increasing your marketing costs
     

Instructor: Adrianne Machina is the Chief Velocity Officer of Tornado Marketing, Inc. Adrianne has spent over 20 years helping small businesses find their niche and systematically grow their businesses through effective marketing programs and persuasive messaging. Adrianne provides valuable insight into how to market complex solutions that are based on a relationship sale. Adrianne`s clients appreciate her practical advice and business value-driven approach to marketing. In addition to her full-service consulting site, Tornado Marketing, Adrianne is a Speaker and teaches groups of small businesses how to leverage social media and other online marketing tools.

Program 2

Using Facebook to attract customers
Thursday, April 16, 2015; 8:30 – noon; $110

Gain a comprehensive understanding of Facebook’s full suite of advertising tools, including who you can reach on Facebook, what creative direction you should be aiming for, and how to test and monitor ad performance using Facebook’s advanced reporting tools.

What you will learn:

  • Defining your audiences, including custom and lookalike audiences
  • Creating and saving targeted audiences
  • Creating & duplicating advertisements on Facebook’s Power Editor
  • Budgeting for results, plus an overview of important goal-oriented metrics

Instructor: Andrew Foxwell is the Co-Founder of Foxwell Digital, where he guides, manages, and consults with companies, nonprofits and brands on social media advertising, with a specific focus on Facebook. His background includes being a US Congressional Press Secretary, starting and running the largest social media agency for the U.S. Congress and via a San Francisco online agency, working with some of Silicon Valley’s most well-known startups (Hootsuite, Fitbit, Square, Eventbrite, GoPro and more) on Facebook advertising campaigns and strategies.

Program 3

Using LinkedIn to Generate Leads
Thursday, April 23, 2015; 8:30 – noon; $110

LinkedIn is much more than a place to post your resume online.  Discover the potential that LinkedIn holds, and develop your own personal strategy for using it as a tool to grow your business.

What you will learn:

  • How to define and engage your ideal prospect
  • Ways to drive traffic to your website using LinkedIn
  • How to develop your LinkedIn sales funnel to move new prospects closer to the sale
  • Ways to stay top-of-mind with your network

Participants should already have a profile set up on LinkedIn and come prepared to implement techniques during the class. For those needing help with their LinkedIn profile before the class, you can download “10 Tips to Make Your Profile Work for You” published by Cathy Yerges at bit.ly/10Tips4LI.

Please bring your laptop or tablet that can access LinkedIn from their website versus the LinkedIn app.

 

Cathy Yerges understands what it takes to be a successful entrepreneur. Having grown up in her family's small retail business, entrepreneurship ran in her blood at an early age. After graduating from UW-Madison, Cathy harnessed her love of business to help build the commercial cash management department at AnchorBank. The entrepreneurship bug bit hard in 2006 when Cathy made the leap from corporate life to running her own virtual assistance business, Peak Profits LLC. Successful growth of that business allowed Cathy to sell a division of Peak Profits to focus more on helping business professionals engage with their clients and build relationships with their prospects. Thus, BG3 LLC was founded in the summer of 2014 to help companies grow their business three ways; through social media, email marketing and LinkedIn lead generation.

 

Adrianna Machina

  • Social Media Marketing Strategies & Tactics

Adrianne Small

Adrianne Machina has spent nearly 20 years helping businesses attract more leads and convert more sales through effective marketing programs and persuasive messaging. An active member of Toastmasters International, she speaks on social marketing media around the country.

 

 


 Andrew Foxwell

  • Using Facebook to Attract Customers

Andrew Foxwell

Andrew Foxwell is the Co-Founder of Foxwell Digital, where he guides, manages, and consults with companies, nonprofits and brands on social media advertising, with a specific focus on Facebook. His background includes being a US Congressional Press Secretary, starting and running the largest social media agency for the U.S. Congress and via a San Francisco online agency, working with some of Silicon Valley’s most well-known startups (Hootsuite, Fitbit, Square, Eventbrite, GoPro and more) on Facebook advertising campaigns and strategies.

 

 


 

Cathy Yerges

  • Proactively using Linked In to Grow your Business

Yerges 2015Cathy Yerges understands what it takes to be a successful entrepreneur. Having grown up in her family's small retail business, entrepreneurship ran in her blood at an early age. After graduating from UW-Madison, Cathy harnessed her love of business to help build the commercial cash management department at AnchorBank which works with companies of all sizes to maximize their operating cashflow. The entrepreneurship bug bit hard in 2006 when Cathy made the leap from corporate life to running her own virtual assistance business, Peak Profits LLC. Successful growth of that business allowed Cathy to sell a division of Peak Profits to focus more on helping business professionals engage with their clients and build relationships with their prospects. Thus, BG3 LLC was founded in the summer of 2014 to help companies grow their business three ways; through social media, email marketing and LinkedIn lead generation.

 

Registration

  • Location: Grainger Hall, UW-Madison
  • Schedule: 8:30 am-12:00 pm
  • Dates: April 9 - 23, 2015

    SAVE 10% if register for series 

    Social Media Marketing Series $297
    Tuesday's April 9,16 & 23, 2015

    Click here to REGISTER ONLINE for series

-Social Media Marketing Strategies & Tactics $110
Thursday April 9, 2015
Click here to REGISTER ONLINE

-Using Facebook to Attract Customers $110
Thursday April 16, 2015
Click here to REGISTER ONLINE

-Using LinkedIn to Generate Leads $110
Thursday April 23, 2015
Click here to REGISTER ONLINE

Fees: $110 (individual session)

To register on line, use above links or Call to register at 608-262-3909

Cancellation policy: If you cancel before the program begins, there is a $10 cancellation fee. If you cancel after the program begins you will be charged for the full program fee. To cancel, call registration at 608-262-3909.

If there is inclement weather, please call 608-263-2221 for a recorded message after 6:30 am for day classes or after 3:30 pm for night classes.