Do you have a strong brand that identifies with your target market? By boosting your branding, you can also boost your business. Learn how to power your brand presence to accelerate your growth and polish your brand to shine above the competition.

In this course you will learn:

  • How to best align your brand to connect with your customer segments

  • How to build versatile branding assets

  • How to ensure consistent usage of your brand across marketing channels

  • How to assess where your logo is in comparison with the most compelling ones

  • How to sync your branding components with photography, video and other graphics

  • How to “Scream” what you want to say

  • What customer engagement activities to use to make your brand stand out

  • How to make sure your brand is getting you noticed




Megan BoswellMegan Boswell is a Brand DNA creator and protector. During her 25 year corporate creative career, she built large legacy brand portfolios, directing launches from the ground-up and breathing new life into existing brands, giving new voice and drawing new audiences. Through her 2pm CREATIVE LAB consulting business, she leverages her robust expertise to offer Brand Strategy and Design services, focused on crafting specialty brands with mission and meaning. Megan is an expert in-depth sifter of global trends and consumer insights. She has earned patents, and served as creative producer in the entertainment industry. Megan is also Cofounder and Chief Creative Officer of  THE JILLS OF ALL TRADES™- a platform to support and promote independent professionals & connect businesses to project-based talent.


  • Location: Grainger Hall, UW-Madison
  • Schedule: 8:30 am-4:30 pm
  • Fees: $259


Cancellation policy: If you cancel before the program begins, there is a $10 cancellation fee. If you cancel after the program begins you will be charged for the full program fee. To cancel, call registration at 608-262-3909.

If there is inclement weather, please call 608-263-2221 for a recorded message after 6:30 am for day classes or after 3:30 pm for night classes.