It’s not enough just to be on the internet.  You have to create content and engage your customers.  This series is all about what you need to do to create trust so that you can engage customers and prospects and utilize the internet to build and grow your business. (Highly recommend bringing a laptop or tablet to use during the classes)

 

Understanding SEO: How to Get Twice the Results for Half the Effort           

To get people to your website, you need to appeal to both search engines and human beings. When you are working on your website anyway, why not take the extra steps to be sure you’ll be found?  Google’s changing algorithms have left many business owners confused, and sometimes even penalized for following old school SEO tactics.  In this class you will learn:

  • How you can take advantage of SEO for your business

  • Today’s rules for the SEO road

  • How to discover your best keyword phrases

  • The essential on-page and off-page tactics for being found

  • What additional resources are available

  • Tips and Tools for SEO


How to become a Social Media Rock Star    

Social media is the greatest mechanism ever invented for you to become known to your target market you just have to create a strategy and implement it to receive accolades in real life from your rock star fans. Find out what you need to do help your brand explode on social media. In this class you will learn:

  • How strategy and tactics together are needed for successful marketing

  • The Power Hour formula to use to help your brand explode

  • How to form a habit that will change your notions about social media

  • The things you need to do every day to help grow your business

  • How to find topics to write about

  • The 3 priorities that will help you build your presence on social media 

 

Google Analytics 101    

Learn how to track, measure and guide your content and social media strategies using insights from the free Google Analytics platform. In this class, you will learn how to:

  • create and access your Google Analytics reporting tools

  • navigate the Google Analytics GA dashboard and create standard reports

  • create and enable your Google Search Console tools

  • unlock the “organic keywords” people use to find your site

  • enable demographic reports to discover the gender and age of your users

  • create custom dashboards with your favorite reports

  • create goals and track conversions to see what channels are working the best

  • track revenue as it relates to your goals and conversions

  • analyze your results and take action based on information
     

Google AdWords for Beginners  

This class is for entrepreneurs and marketing professionals who have not utilized Google Adwords for their business.  It will go through the basics on what you need to know to set up a Google Adwords account and how to get started.  Bring a laptop or tablet so you can set up your Google Adwords account and your first campaign.

In this class you will learn:

  • The different digital ad formats and the “anatomy” of the ad
  • The different internet advertising platforms
  • How ads are served and how to bid in a competitive market
  • Keyword match types and how they work for you…or against you
  • How to create a Google Adwords account and campaign (hands-on; bring a laptop or tablet to use)
  • About free research tools to find better targets

 


Instructors:

  • ADRIANNE MACHINA
  • SPENCER SMITH
  • CANDY PHELPS
  • MATTHEW CLAUSEN

Adrianna Machina

  • Understanding SEO: How to get twice the results for half the effort 

Adrianne-MachinaAdrianne Machina has spent nearly 20 years helping businesses attract more leads and convert more sales through effective marketing programs and persuasive messaging. An active member of Toastmasters International, she speaks on social marketing media around the country.

http://www.tornado-marketing.com/
 


Spencer Smith

  • How to become a Social Media Rock Star

Spencer Smith June 2015Spencer Smith is the owner of Spencer X. Smith Consulting. He has run and sold a business and now is sharing that wisdom (both successes and mistakes) to help other small business owners. Spencer also teaches business planning classes and social media classes.

http://www.spencerxsmith.com/

 


Candy Phelps

  • Google Analytics

Candy PhelpsCandy Phelps is the owner of iCandy Graphics & Web Design, founded in 2009. Candy has a BA from the University of Montana and over 12 years of experience in design, web development and writing. She is the author of “Grow Your SEO: Search Engine Optimization Concepts Even Your Grandma Could Understand.” Candy hails from Montana originally and moved to Madison in 2012. Candy is passionate about giving back to the community and helping other entrepreneurs succeed. 

http://icandy-graphics.com/


Matthew Clausen

  • Google Adwords for Beginners

Matthew ClausenMatthew Clausen has spent over a decade on digital marketing and business growth: learning, doing, and teaching. He's experienced business situations and digital marketing challenges throughout every position of a company—from intern to analyst, from manager to Director of Marketing and now as a business owner. Matthew's worked for and with Fortune 500 companies, as well as local small businesses and start-ups. Because he's always loved helping others, it surprised no one that teaching employees and coworkers became his favorite part of the job. In 2016, Matthew stepped down from his Director of Marketing role in order to fulfill a five-year personal goal: starting his own business. Now, Matthew offers a variety of consulting services, from digital ad training and strategy to meeting facilitation, while also working on his own start-up in the mental health field. For more information visit: www.OffBelayLLC.com.

Registration

  • Location: Grainger Hall, UW-Madison
  • Schedule: 8:30 am-12:00 pm
  • Dates: March 9, 16, 30 & April 6, 2017

    SAVE 10% if register for series 

    Digital Engagement Series $536   Thursday
    's; March 9, 16, 30 & April 6, 2017

    Click here to REGISTER ONLINE for series

-Understanding SEO: How to get twice the results for half the effort  $149
 March 9, 2017  
Click here to REGISTER ONLINE

-How to become a Social Media Rock Star  $149
 March 16, 2017  
Click here to REGISTER ONLINE

-Google Analytics 101 $149
 March 30 2017 
Click here to REGISTER ONLINE

-Google Adwords for Beginners $149
April 6, 2017 Click here to REGISTER ONLINE

Fees: $149 (individual session)

To register on line, use above links or Call to register at 608-262-3909

Cancellation policy: If you cancel before the program begins, there is a $10 cancellation fee. If you cancel after the program begins you will be charged for the full program fee. To cancel, call registration at 608-262-3909.

If there is inclement weather, please call 608-263-2221 for a recorded message after 6:30 am for day classes or after 3:30 pm for night classes.