It’s not enough just to be on the internet.  You have to create content and engage your customers.  This series is all about what you need to do to create trust so that you can engage customers and prospects and utilize the internet to build and grow your business.

 

Breaking Through the Digital Clutter – The In’s and Out’s of Social Media

With 1.5 billion Facebook users, 320 million active Twitter accounts, 80 million daily Instagram photo uploads and countless digital sites ΜΆ is your message reaching your audience? Breaking Through the Digital Clutter will help you uncover the platforms with which your ideal clients are engaged and how to effectively share your story and rise above the noise. Spencer will also focus on how to use analytics to remain relevant in the ever-changing digital landscape and touch on future platform developments that will affect your marketing strategy.

Wednesday, October 5th; 8:30 am – Noon, $110

Instructor: Spencer Smith of Spencer X Smith Consulting

 

Webinars That Work

Sharing your expertise via Webinars is a great way to build trust with your customers and prospects.  In this class you will learn how you can create content from the products you already have by making them the answers to the problems you solve, build a call to action, how to tell the story during your webinar. You will learn how build your presentation including defining the Story Arc for your webinar. Lastly, you will learn what works and doesn’t work when marketing your webinar.

Wednesday, October 12th; 8:30 am – Noon, $110

Instructor:Chris Bintliff, Digital Strategist, Not Really Rocket Science

 

Business Blogging for Beginners

Business blogging is one of the easiest, most powerful multi-purpose marketing strategies available to you today. With blogging you have the ability to become a recognized expert in your industry, attract search engine traffic – and most importantly, generate new leads for your business! In this class you will learn how to generate content your audience will care about, killer tips for creating compelling headlines, keyword research tools to boost your search engine rankings, the best plugins and tools for boosting your blog’s performance, to set up your blog and leverage social media to maximize your reach. BONUS: You’ll receive a business blogging checklist to optimize for peak performance. 

Wednesday, October 19th; 8:30 am – Noon, $110

Instructor: Adrianne Machina, Chief Velocity Officer Tornado Marketing

 

Video for Business Professionals

Is everyone telling you that videos would help you grow your business, but you’re not sure where to start? You don’t want to buy (and have to learn) expensive professional equipment – and maybe you are camera shy and don’t want to be featured in the video. Where do you begin?  Start by taking this class where you will learn a variety of ways to create and produce your own low-budget videos, what stories you might want to tell, depending on your business, how to use tools you may already own, like an iPhone and PowerPoint, which easy-to-learn, easy-to-use video equipment and software you might want to invest in and where to post your video to maximize visibility.



Wednesday, October 26th; 8:30 am – Noon, $110

Instructor: Adrianne Machina, Chief Velocity Officer Tornado Marketing

 

 


 

 

Instructors

  • ADRIANNE MACHINA
  • SPENCER SMITH
  • CHRIS BINTLIFF

 

 


Adrianna Machina

  • Business Blogging for Beginners & Video for Business Professionals 

Adrianne-MachinaAdrianne Machina has spent nearly 20 years helping businesses attract more leads and convert more sales through effective marketing programs and persuasive messaging. An active member of Toastmasters International, she speaks on social marketing media around the country.

 

 


Spencer Smith  

  • Breaking through the Digital clutter - The In's and Out's of Social Media

Spencer Smith June 2015Spencer Smith is the owner of Spencer X. Smith Consulting. He has run and sold a business and now is sharing that wisdom (both successes and mistakes) to help other small business owners. Spencer also teaches business planning classes and social media classes

 

 

 


Chris Bintliff

  • Webinars that Work

Chris BintliffChris is the creator of Not Really Rocket Science; empowering people like to you to know and grow better digital strategies. Chris is passionate about empowering people to create meaningful digital experiences. As a designer, creator, collaborator, educator, public speaker, writer, and practitioner of asking why Chris has helped huge international companies as well as small businesses to create better online content.

  

  


 

 

Registration

  • Location: Grainger Hall, UW-Madison
  • Schedule: 8:30 am-12:00 pm
  • Dates: October 5, 12, 19 & 26 2016

    SAVE 10% if register for series 

    Digital Engagement Series $395
    Wednesday's, October 5, 12, 19, & 26, 2016

    Click here to REGISTER ONLINE for series

-Breaking through the Digital Clutter-The In's and Out's of Social Media  $110
 October 5, 2016  
Click here to REGISTER ONLINE

-Webinars that Work  $110
 October 12, 2016  
Click here to REGISTER ONLINE

-Business Blogging for Beginners $110
 October 19, 2016 
Click here to REGISTER ONLINE

-Video for Business Professionals $110
October 26, 2016 Click here to REGISTER ONLINE

Fees: $110 (individual session)

To register on line, use above links or Call to register at 608-262-3909

Cancellation policy: If you cancel before the program begins, there is a $10 cancellation fee. If you cancel after the program begins you will be charged for the full program fee. To cancel, call registration at 608-262-3909.

If there is inclement weather, please call 608-263-2221 for a recorded message after 6:30 am for day classes or after 3:30 pm for night classes.