The Initiative for Studies in Transformational Entrepreneurship (INSITE) seeks to enhance the University of Wisconsin’s impact on technology entrepreneurship in two ways.

  • Facilitate, create and transmit fundamental research related to technology entrepreneurship and the processes of innovation that create social value
  • Facilitate and encourage leveraged curriculum and program development related to technology entrepreneurship and innovation

The field includes new venture creation, financing new ventures, strategic management of technology, legal and regulatory influences on innovation and venture creation, and related policy issues.

UW faculty in Agriculture and Life Sciences, Business, Economics, Engineering, Law, Letters and Sciences and related fields have helped create INSITE. We are part of the University of Wisconsin’s strategic Cluster Hiring Initiative designed to devote a critical mass of faculty to critical areas that would not be addressed through existing departmental structures.


INSITE Faculty

Russ Coff – Facuty Director, Wisconsin School of Business

Professor Coff’s research explores the role of human assets in creating and sustaining competitive advantage. For example, he studies management dilemmas associated with human assets including: 1) appropriating value (rent) in the context of knowledge-based advantages, 2) organizational design under conditions of asymmetric information and uncertainty, 3) the management of strategic investments under great uncertainty, and 4) how buyers cope in mergers and acquisitions that involve human assets.

Anne S. Miner

I am currently investigating how young knowledge-based firms deal with surprises and how these firms shape, and are shaped by their networks of founders and advisors, including scientific participants. I also study how whole regions or industries may innovate or learn from their own and others’ past experience. Theoretically, I seek to explore how organizational learning shapes the development of organizations, networks, scientific fields, and populations of organizations.

I have previously published papers on improvisation in new product development and on how firms may learn from the failure of other organizations, using a sample of newly founded banks. My papers have appeared in Administrative Science Quarterly, Academy of Management Review, Journal of Marketing Research, Journal of Strategic Management, Organization Science, Research Policy, The Entrepreneurship Dynamic (2001, Eds. Schoonhoven and Romanelli) and Population-level Learning and Industry Change (1999, Eds. Miner and Anderson). [more about Anne Miner]

Shubha Ghosh - Associate Director

Professor Ghosh has published over fifty scholarly articles, book chapters, books, and commentaries. Publishers of his work include, the University of Pennsylvania Journal of International Business Law, Oregon Law Review, International Review of Law and Economics, San Diego Law Review, Florida Law Review, Harvard Journal of Law and Technology, Tulane Law Review, Case Western Law Review, Berkeley Technology Law Review, Law & Policy, Buffalo Law Review, Illinois Law Review, The MIT Press, and Cambridge University Press. Most recently, he is the co-author of two legal casebooks: Intellectual Property in Business Organizations (Lexis-Nexis 2006) and Intellectual Property: Private Rights, Public Interest, and The Regulation of Creative Activity (Thomson West 2007). He is under contract to write Global Issues in Patent Law (with Thomson West) and Understanding Agency and Partnership (with Lexis-Nexis). He is currently working on a scholarly book on the role of markets and intellectual property related institutions in international trade and development that synthesizes his scholarly articles. [more about Shubha Ghosh]

Chad Navis - Management and Human Resources Department, Wisconsin School of Business

My research is motivated by a passion for understanding the underlying dynamics of entrepeneurship in new and evolving technology industries. Specifically, I focus on questions of new venture legitimacy and identity, including how the nature and importance of legitimacy and identity mechanisms have dynamics that cross levels of analysis (individual, firm, and field) and vary by entrepreneurial context (e.g., at different stages of industry emergence, relative to business model demands) to affect new venture processes and survival.

Guanming Shi - Agricultural and Applied Economics, College of Agriculture and Life Sciences

I am interested in applied microeconomic theory. Currently my research focuses on industrial organization and intellectual property rights (IPRs). In particular I address the theory of commodity bundling and property rights transactions in agricultural biotechnology.

I have published articles in Forest Products Journal, Applied Economics Letters, and Review of Agricultural Economics.

Affiliated Faculty

Ramon (Ray) Aldag – Management and Human Resources, Wisconsin School of Business

Professor Aldag pursues a broad range of interests surrounding the field of entrepreneurship and small business. His current work in progress includes a study of women in entrepreneurship. Among Dr. Aldag’s complementary interests are: initiating and implementing change, computer-aided decision-making, leadership, organizational behavior, self-efficacy, and stress and coping.

Brad Barham – Agricultural and Applied Economics, College of Agriculture and Life Sciences

Professor Barham's research program centers on themes related to Wisconsin agriculture, technology adoption and innovation, and environment and development issues, especially in Latin America. I have active research projects on agricultural biotechnology adoption, university ag-biotech patents and spillovers, structural change in Wisconsin dairy farming, the equity and efficiency impacts of land market reforms in Central America, and resource use patterns of peasants in biodiverse regions of the Peruvian Amazon.

Jonathan Eckhardt – Management and Human Resources, Wisconsin School of Business. Executive Director, Weinert Center for Entrepreneurship

Professor Eckhardt teaches and researches entrepreneurship in the School Business. For more information click here.

Jeremy Foltz – Agricultural and Applied Economics, College of Agriculture and Life Sciences

Associate Professor Foltz focuses on microeconomics of technology adoption, farm structure, agricultural biotecchnology, intellectual property rights, land use, and economic development.

Darian Ibrahim – Law School

Ibrahim is an Assistant Professor at the University of Wisconsin Law School. He specializes in corporate and securities law and its application to entrepreneurial activity. He is particularly interested in the legal and economic issues involved in financing rapid-growth start-up companies, which he examines in recent work on angel investors, venture debt, and the geography of entrepreneurship. Professor Ibrahim’s work has appeared (or is forthcoming) in the Vanderbilt Law Review, Washington University Law Review, Iowa Law Review, Arizona Law Review, and several other journals.

Phil Kim – Management and Human Resources Department, Wisconsin School of Business

Professor Kim is an Assistant Professor of Management and Human Resources at the University of Wisconsin-Madison Wisconsin School of Business. He earned his MA and PhD in Sociology at the University of North Carolina at Chapel Hill and his BS (Economics) and BAS (Materials Sciences) at the University of Pennsylvania. His research interests include entrepreneurial team and social network configurations, political economy of entrepreneurship, and entrepreneurship in highly regulated industries. His research has been published in Strategic Entrepreneurship Journal, Small Business Economics, and American Behavioral Scientist. He has received a Best Reviewer Award from the Journal of Business Venturing.

Antonio Mello – Department of Finance, Wisconsin School of Business

Alex Stajkovic - Management and Human Resources Department, Wisconsin School of Business

Professor Stajkovic’s research interests include studying the relationship between confidence and entrepreneurial pursuits, as well as the subconscious priming of psychological states such as goals and their effects on entrepreneurial performance. His research can be viewed further here.

Daniel van der Weide - Electrical Engineering, College of Engineering

Professor Van der Weide developed and teaches the highly successful “Business for Engineers in the College of Engineering. Van der weide’s academic interests include multifunctional scanned probe microscopy, localized spectroscopy of biological and low-dimensional electronic systems, and Terahertz circuits and devices. He is currently participating in the UW RFID consortium and running a course called Business for Engineers. His research is in high-frequency circuits, antennas, devices and biological interfaces.

Urban Wemmerlov – Operations and Information Management, Wisconsin School of Business

Urban Wemmerlov is the Kress Family Wisconsin Distinguished Professor at the School of Business, University of Wisconsin‑Madison, where he directs the Erdman Center and its affiliated MBA program in Operations and Technology Management (OTM). His teaching and research interests are in the areas of cellular manufacturing, change management, and planning and control systems. Many of his over 80 publications focus on the design, implementation, and operation of cells, including his latest book Reorganizing the Factory: Competing through Cellular Manufacturing (with N. Hyer; Productivity Press, 2002) which received the 2003 Shingo Prize for Excellence in Manufacturing Research.

Professor Wemmerlov’s areas of expertise include cellular manufacturing, cross-functional management, implementation, manufacturing information systems, manufacturing management, performance improvement, production planning and inventory theory, productivity improvement, response-time improvement, supply chain management, technological change, and time-based competition


François Ortalo-Magné – Dean, Wisconsin School of Business 
Margaret Raymond – Dean, Law School
Kathryn VandenBosch – Interim Dean, College of Agriculture and Life Sciences
Ian M. Robertson – Dean, College of Engineering