The Initiative for Studies in Transformational Entrepreneurship (INSITE) seeks to enhance the University of Wisconsin’s impact on technology entrepreneurship in two ways.

  • Facilitate, create and transmit fundamental research related to technology entrepreneurship and the processes of innovation that create social value
  • Facilitate and encourage leveraged curriculum and program development related to technology entrepreneurship and innovation

The field includes new venture creation, financing new ventures, strategic management of technology, legal and regulatory influences on innovation and venture creation, and related policy issues.

UW faculty in Agriculture and Life Sciences, Business, Economics, Engineering, Law, Letters and Sciences and related fields have helped create INSITE. We are part of the University of Wisconsin’s strategic Cluster Hiring Initiative designed to devote a critical mass of faculty to critical areas that would not be addressed through existing departmental structures.


INSITE Faculty

Russ Coff – Facuty Director INSITE; Management and Human Resources Department, Wisconsin School of Business

Professor Coff’s research explores the role of human assets in creating and sustaining competitive advantage. For example, he studies management dilemmas associated with human assets including: 1) appropriating value (rent) in the context of knowledge-based advantages, 2) organizational design under conditions of asymmetric information and uncertainty, 3) the management of strategic investments under great uncertainty, and 4) how buyers cope in mergers and acquisitions that involve human assets.

Anne S. Miner - Emeritus Faculty Director INSITE; Management and Human Resources Department, Wisconsin School of Business 

I am currently investigating how young knowledge-based firms deal with surprises and how these firms shape, and are shaped by their networks of founders and advisors, including scientific participants. I also study how whole regions or industries may innovate or learn from their own and others’ past experience. Theoretically, I seek to explore how organizational learning shapes the development of organizations, networks, scientific fields, and populations of organizations.

I have previously published papers on improvisation in new product development and on how firms may learn from the failure of other organizations, using a sample of newly founded banks. My papers have appeared in Administrative Science Quarterly, Academy of Management Review, Journal of Marketing Research, Journal of Strategic Management, Organization Science, Research Policy, The Entrepreneurship Dynamic (2001, Eds. Schoonhoven and Romanelli) and Population-level Learning and Industry Change (1999, Eds. Miner and Anderson). [more about Anne Miner]

Shubha Ghosh - Associate Director INSITE; Law School

Professor Ghosh has published over fifty scholarly articles, book chapters, books, and commentaries. Publishers of his work include, the University of Pennsylvania Journal of International Business Law, Oregon Law Review, International Review of Law and Economics, San Diego Law Review, Florida Law Review, Harvard Journal of Law and Technology, Tulane Law Review, Case Western Law Review, Berkeley Technology Law Review, Law & Policy, Buffalo Law Review, Illinois Law Review, The MIT Press, and Cambridge University Press. Most recently, he is the co-author of two legal casebooks: Intellectual Property in Business Organizations (Lexis-Nexis 2006) and Intellectual Property: Private Rights, Public Interest, and The Regulation of Creative Activity (Thomson West 2007). He is under contract to write Global Issues in Patent Law (with Thomson West) and Understanding Agency and Partnership (with Lexis-Nexis). He is currently working on a scholarly book on the role of markets and intellectual property related institutions in international trade and development that synthesizes his scholarly articles. [more about Shubha Ghosh]

Chad Navis - Management and Human Resources Department, Wisconsin School of Business

My research is motivated by a passion for understanding the underlying dynamics of entrepeneurship in new and evolving technology industries. Specifically, I focus on questions of new venture legitimacy and identity, including how the nature and importance of legitimacy and identity mechanisms have dynamics that cross levels of analysis (individual, firm, and field) and vary by entrepreneurial context (e.g., at different stages of industry emergence, relative to business model demands) to affect new venture processes and survival.

Guanming Shi - Agricultural and Applied Economics, College of Agriculture and Life Sciences

I am interested in applied microeconomic theory. Currently my research focuses on industrial organization and intellectual property rights (IPRs). In particular I address the theory of commodity bundling and property rights transactions in agricultural biotechnology.

I have published articles in Forest Products Journal, Applied Economics Letters, and Review of Agricultural Economics.

Affiliated Faculty

Ramon (Ray) Aldag – Management and Human Resources, Wisconsin School of Business

Brad Barham – Agricultural and Applied Economics, College of Agriculture and Life Sciences

Jonathan Eckhardt – Management and Human Resources, Wisconsin School of Business. Executive Director, Weinert Center for Entrepreneurship

Jeremy Foltz – Agricultural and Applied Economics, College of Agriculture and Life Sciences

Antonio Mello – Department of Finance, Wisconsin School of Business

Alex Stajkovic - Management and Human Resources Department, Wisconsin School of Business

Daniel van der Weide - Electrical Engineering, College of Engineering

Urban Wemmerlov – Operations and Information Management, Wisconsin School of Business


François Ortalo-Magné – Dean, Wisconsin School of Business 
Margaret Raymond – Dean, Law School
Kathryn VandenBosch – Interim Dean, College of Agriculture and Life Sciences
Ian M. Robertson – Dean, College of Engineering