Sunday, January 15, 2012 Center for International Business Education and Research
Southeast Asia Faculty Development in International Business: Vietnam

The University of Wisconsin-Madison and the University of Hawai'i at Manoa hosted the 2012 Southeast Asia Faculty Development in International Business (FDIB) program in Ho Chi Minh City and Hanoi, Vietnam from January 3-13. The goal of the program was for participants to learn about the unique aspects of doing business in Vietnam, comparing and contrasting the business environments of the two cities. During the ten-day program, 21 business faculty from 14 institutions visited businesses and agencies, attended lectures and engaged in discussions with Vietnam legal and economic experts, and explored areas of cultural and historical importance.

The Ho Chi Minh City portion of the program focused on rapidly growing small and medium enterprises and multinational enterprise outsourcing and included site visits to the U.S. Consulate, local manufacturing plants, and multinational companies in the high-tech, financial, and manufacturing sectors, including Ernst and Young, Baker McKenzie, Intel, and Nestle. In Hanoi, participants learned about the transition of state-owned enterprises and visited financial and service sector companies and organizations, including Deloitte, Hanoi Trade Corporation, and an NGO that supports motorbike injury prevention.

Participants expressed being very satisfied with the opportunities that the program provided to explore a wide range of institutions and establish contacts in many different industries in Vietnam. Barry Gerhart, professor of management and human resources at the University of Wisconsin-Madison stated, "The Vietnam FDIB was one of the best professional experiences of my career. It provided a unique and enjoyable opportunity to learn about the economic, political, and cultural context of Vietnam and the unique challenges that organizations face in doing business in Vietnam. It is also a wonderful opportunity to meet faculty from other institutions and draw on their perspectives in learning about and understanding the Vietnam context." Several participants also indicated that they would integrate what they had learned during the FDIB into their teaching and research. Mohamed E. Hussein, professor of accounting at the University of Connecticut stated, "For an accountant like me, it is a great experience to see how accounting is practiced in an emerging economy that has growing trade relations with the U.S. I am thinking of a cross-culture negotiated transfer pricing experiment between U.S. and Vietnamese participants."

The program was hosted by the University of Wisconsin-Madison and the University of Hawai'i at Manoa and co-sponsored by CIBERs at the following institutions: Columbia University, Indiana University, Michigan State University, Texas A&M University, the University of Colorado Denver, the University of Connecticut, and the University of Illinois at Urbana-Champaign.

The 2013 Southeast Asia FDIB is tentatively scheduled to take place in Indonesia. For more information, contact Susan Huber Miller, CIBER Managing Director, by e-mail at or by phone at 608-263-7682.