Creating Future Leaders

The Center for Brand and Product Management is the nation’s first university-based center focused on producing talent, knowledge, and world-class skills in the field of brand and product management.

By bringing together industry executives, faculty, and staff, the Center prepares students to lead brands and companies to success. Students also gain an understanding of how their work supports the big picture and have regular opportunities to hone their leadership skills. As a result, they are equipped to move into positions in general management.

The Center supports an effective blend of curriculum-based knowledge sharing and authentic applied learning experiences. This approach gives students a jump start on their careers. The Center’s advisory board, comprised of leaders in brand and product management, brings classroom knowledge to life by engaging students in actual industry case studies.

The Wisconsin MBA specialization in brand and product management is widely recognized among leading business-to-consumer companies, a reflection of the quality of our students and the preparation they receive. Students land challenging internships that support their individual career goals, and 100 percent of our graduates receive full-time offers within three months of graduation.

MBA Career Specialization in Brand and Product Management

The Center supports the Wisconsin Full-Time MBA Program specialization in brand and product management. This specialization immerses students in a highly focused curriculum, with an emphasis on applied learning and regular interaction with industry professionals. Graduates land top positions in brand and product management and have the foundation they need to move into leadership roles as their careers progress.

If you are current student in brand and product management, you can find detailed program information here.


Industry Connections

The Center for Brand and Product Management has maintained close ties with leaders in the profession since its founding. Today, top executives from leading companies join faculty and staff in fostering the success of Wisconsin Full-Time MBA Program graduates.

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Advisory Board

Accomplished leaders in brand and product management advance the industry by serving on the Center’s advisory board. These executives mentor students, provide applied learning experiences, serve as guest lecturers, and help students achieve their career goals.

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Alumni and Friends

Alumni and friends support the Center by recruiting Wisconsin MBA graduates in brand and product management, and by making gifts that invest in the future of the Center. Alumni also support each other as lifelong members of the global Business Badger network.


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