Insights Leadership: The Next Generation of Marketing Research Leaders Is Needed Now
2012 Alumni & Friends Summit
October 5, 2012 | Grainger Hall | Madison, WI
The A.C. Nielsen Center for Marketing Research is the premiere MBA program with a specialized educational focus in marketing research. Every other year, we invite our alumni and select friends to come back to the University of Wisconsin-Madison for continued learning on current topics and trends in the marketing research industry.
The 2012 Alumni & Friends Summit will focus on utilizing leadership skills to help drive the business of insights. Speakers and workshops will not only address how to build the next generation of MR leaders but also cover what leadership skill sets are needed and how those skill sets should be developed.
Interested in attending? Contact the A.C. Nielsen Center by e-mailing Kristin Branch or Jen Shea for details.
Who Is Invited?
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- Our marketing research alumni: over 200 alumni ranging from analyst to partner to vice president
- Our current marketing research students: approximately 20 full time MBA students who have chosen marketing research as their career moving forward
- University of Wisconsin-Madison’s marketing faculty: faculty members from a leading research university and top-notch marketing department
- Our external advisory board: the A.C. Nielsen Center has about 30 companies on our board ranging from consumer product goods companies to suppliers
- Industry partners: select industry partners from across the country who are leaders in the consumer insights field
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Why Should I Attend?
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- Reconnect with your fellow marketing research classmates and alumni
- Small, intimate conference allows for in-depth learning, networking, and community building
- Hear fresh perspectives from leading industry experts on how to propel your career through insights leadership
- Improve upon your leadership skill set
- Network, make new contacts, and share ideas with your industry colleagues
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Insights Leadership: The Next Generation of Marketing Research Leaders Is Needed Now
2012 Alumni & Friends Summit
October 5, 2012 | Grainger Hall | Madison, WI
Agenda
Thursday, October 4
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6:00 p.m.
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Welcome Dinner
Memorial Union, Tripp Commons
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Friday, October 5
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| 8:30-9:00 a.m. |
Check In
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| 9:00 a.m. |
Opening Remarks
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| 9:15 a.m. |
Keynote Speaker
Stan Sthanunathan, The Coca-Cola Company
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| 10:00 a.m. |
Panel Discussion
Barry Jennings, Dell
Karin Peterson, Kimberly-Clark
Stan Sthanunathan, The Coca-Cola Company
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11:00 a.m.
Concurrent Sessions
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Winning Tomorrow: How a Clear Focus on Trends, Drivers, and the Future Can Shape a Better Future for Your Business
Don Abraham, The Futures Company
Styles and Substance: Dilemmas in Negotiations
Chip Hunter, Wisconsin School of Business
Networking Discussion: Client Side Researcher
Hosted by ACN Alumnus Bryan Vaughn
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12:00 p.m.
Concurrent Sessions |
Back from the Abyss: How Customer Insights Helped Drive the Success of the One Ford Plan
Randall Janisch, Ford Motor Company
Strategically Using Big Data
Marco Vriens, The Modellers
Networking Discussion: Marketing Research Consultants
Hosted by ACN Alumnae Karen Ba
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| 12:45-1:30 p.m. |
Lunch
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1:30 p.m.
Concurrent Sessions
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Building Trust and Credibility: Capturing Growth Through Insights-Driven Transformations
John Copeland, Rosetta
Working with Data Visualization Designers
Bitsy Bently, GfK
Cultivating Talent Panel
Karen Morgan, Morgan Search
Evan Swidler, Nielsen Co.
Yash Sikand, The Wm. Wrigley Jr. Company
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| 2:20 p.m. |
Storytelling: Lead with a Story
Paul Smith, Author of Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire
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3:00 p.m.
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Thank You
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| 3:30 p.m. |
Reception
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Insights Leadership: The Next Generation of Marketing Research Leaders is Needed Now
2012 Alumni & Friends Summit
October 5, 2012 | Grainger Hall | Madison, WI
Keynote speaker
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Don Abraham
Senior Vice President
The Futures Company
Biography
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Bitsy Bentley
Director of Data Visualization
GfK Custom Research
Biography
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John Copeland
Managing Partner
Rosetta
Biography
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Chip Hunter
Associate Professor
Management and Human Resources
Wisconsin School of Business
Biography
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Randall Janisch
Global Advanced Product Research Manager
The Ford Motor Company Biography
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Barry Jennings
Chief SMB Research
Dell
Biography
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Karen Morgan
President
Morgan Search International
Biography
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Karin Peterson
Global Market Research Director
Kimberly-Clark
Biography
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Yash Sikand
Senior Director, CMI
The Wm. Wrigley Jr. Company Biography
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Paul Smith
Author of Lead with a Story: A Guide
to Crafting Business Narratives That
Captivate, Convince, and Inspire
Biography
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Stan Sthanunathan
Vice President of Marketing
Strategy and Insights
The Coca-Cola Company
Biography
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Evan Swidler
Senior Vice President of Human
Resources, N. America
Consumer
The Nielsen Company
Biography
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Marco Vriens
Senior Vice President
The Modellers LLC
Biography
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Insights Leadership: The Next Generation of Marketing Research Leaders Is Needed Now
2012 Alumni & Friends Summit
October 5, 2012 | Grainger Hall | Madison, WI
Registration
Interested in attending? Check your email for your registration invitation. Didn't receive one? Contact the A. C. Nielsen Center to request your invitation or additional details by emailing Kristin Branch or Jen Shea.
Registration Fee
- Marketing Research Alumni: $250
- External Advisory Board Members: $450
- Industry Partners: $600
Welcome Dinner
Thursday, October 4, 2012 | Memorial Union, Tripp Commons
$50 per person
Registration Deadline
Friday, September 14, 2012 (Call 608-263-4804 for availability after September 14.)
Cancellation policy
Cancellations made before Friday, September 14, 2012, will receive a refund less 20%; those made on September 14 or later are subject to the full registration fee. Substitutions may be made at any time.
Questions
If you have any questions, please contact Jen Shea at jshea@bus.wisc.edu or 608-263-4804.
Insights Leadership: The Next Generation of Marketing Research Leaders is Needed Now
2012 Alumni & Friends Summit
October 5, 2012 | Grainger Hall | Madison, WI
Location and Lodging
Conference location
Grainger Hall
975 University Ave
Madison, WI 53706
Hotel accommodations
The Doubletree Hotel
525 West Johnson Street, Madison, WI 53703
Click here to reserve online.
Block closes on 9/11/2012.
The Fluno Center
601 University Ave, Madison, WI 53715
Call 1.877.773.5866 for reservations and note A.C. Nielsen Center Summit room block.
Block closes on 8/22/2012.
The Lowell Center
610 Langdon Street, Madison, WI 53703
Reserve online at http://bit.ly/nielsen03oct.
Block closes on 9/4/2012.
Wisconsin Union Hotel at Union South
1308 West Dayton Street Madison, WI
Call 608-263-2600 for reservations and note group code "Nielsen."
Block closes on 9/1/2012.
Travel and directions
For information on getting to Grainger Hall by plane, car, or bus, please click here.
Parking
Parking may be available in the lot below Grainger Hall for $12 per day. Parking is available on a first come, first served policy. If you know you will need parking in advance, please contact the Center at 608 263 4804 for assistance. There are also several public lots nearby.