Insights Leadership: The Next Generation of Marketing Research Leaders Is Needed Now

2012 Alumni & Friends Summit

October 5, 2012 | Grainger Hall | Madison, WI

The A.C. Nielsen Center for Marketing Research is the premiere MBA program with a specialized educational focus in marketing research. Every other year, we invite our alumni and select friends to come back to the University of Wisconsin-Madison for continued learning on current topics and trends in the marketing research industry.

The 2012 Alumni & Friends Summit will focus on utilizing leadership skills to help drive the business of insights. Speakers and workshops will not only address how to build the next generation of MR leaders but also cover what leadership skill sets are needed and how those skill sets should be developed.

Interested in attending? Contact the A.C. Nielsen Center by e-mailing Kristin Branch or Jen Shea for details.

Who Is Invited?

  • Our marketing research alumni: over 200 alumni ranging from analyst to partner to vice president
  • Our current marketing research students: approximately 20 full time MBA students who have chosen marketing research as their career moving forward
  • University of Wisconsin-Madison’s marketing faculty: faculty members from a leading research university and top-notch marketing department
  • Our external advisory board: the A.C. Nielsen Center has about 30 companies on our board ranging from consumer product goods companies to suppliers
  • Industry partners: select industry partners from across the country who are leaders in the consumer insights field

Why Should I Attend?

  • Reconnect with your fellow marketing research classmates and alumni
  • Small, intimate conference allows for in-depth learning, networking, and community building
  • Hear fresh perspectives from leading industry experts on how to propel your career through insights leadership
  • Improve upon your leadership skill set
  • Network, make new contacts, and share ideas with your industry colleagues

Insights Leadership: The Next Generation of Marketing Research Leaders Is Needed Now

2012 Alumni & Friends Summit

October 5, 2012 | Grainger Hall | Madison, WI

Agenda

Thursday, October 4

6:00 p.m.

Welcome Dinner
Memorial Union, Tripp Commons

Friday, October 5

8:30-9:00 a.m.

Check In

9:00 a.m.

Opening Remarks

9:15 a.m.

Keynote Speaker
Stan Sthanunathan, The Coca-Cola Company

10:00 a.m.

Panel Discussion
Barry Jennings, Dell
Karin Peterson, Kimberly-Clark
Stan Sthanunathan, The Coca-Cola Company

11:00 a.m.
Concurrent Sessions

Winning Tomorrow: How a Clear Focus on Trends, Drivers, and the Future Can Shape a Better Future for Your Business
Don Abraham, The Futures Company


Styles and Substance: Dilemmas in Negotiations
Chip Hunter, Wisconsin School of Business

Networking Discussion: Client Side Researcher
Hosted by ACN Alumnus Bryan Vaughn

12:00 p.m.
Concurrent Sessions

Back from the Abyss: How Customer Insights Helped Drive the Success of the One Ford Plan
Randall Janisch, Ford Motor Company


Strategically Using Big Data
Marco Vriens, The Modellers
Networking Discussion: Marketing Research Consultants
Hosted by ACN Alumnae Karen Ba

12:45-1:30 p.m.

Lunch

1:30 p.m.
Concurrent Sessions

Building Trust and Credibility: Capturing Growth Through Insights-Driven Transformations
John Copeland, Rosetta


Working with Data Visualization Designers
Bitsy Bently, GfK
Cultivating Talent Panel
Karen Morgan, Morgan Search
Evan Swidler, Nielsen Co.
Yash Sikand, The Wm. Wrigley Jr. Company

2:20 p.m.

Storytelling: Lead with a Story
Paul Smith, Author of Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire

3:00 p.m.

Thank You

3:30 p.m.

Reception

Insights Leadership: The Next Generation of Marketing Research Leaders is Needed Now

2012 Alumni & Friends Summit

October 5, 2012 | Grainger Hall | Madison, WI

Keynote speaker

Don Abraham Bitsy Bentley John Copeland

Don Abraham Senior Vice President The Futures Company Biography

Bitsy Bentley Director of Data Visualization GfK Custom Research Biography

John Copeland Managing Partner Rosetta Biography

Chip Hunter Randall Barry Jennings

Chip Hunter Associate Professor Management and Human Resources Wisconsin School of Business Biography

Randall Janisch Global Advanced Product Research   Manager The Ford Motor Company Biography

Barry Jennings Chief SMB Research Dell Biography

Karen Karin Peterson Yash Saikan

Karen Morgan President Morgan Search International Biography

Karin Peterson Global Market Research Director Kimberly-Clark Biography

Yash Sikand Senior Director, CMI The Wm. Wrigley Jr. Company Biography

Paul Smith Stan Evan Swidler

Paul Smith Author of Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire Biography

Stan Sthanunathan Vice President of Marketing   Strategy and Insights The Coca-Cola Company Biography

Evan Swidler Senior Vice President of Human   Resources, N. America   Consumer The Nielsen Company Biography

Marco Vriens

Marco Vriens Senior Vice President The Modellers LLC Biography

Insights Leadership: The Next Generation of Marketing Research Leaders Is Needed Now

2012 Alumni & Friends Summit

October 5, 2012 | Grainger Hall | Madison, WI

Thank you to our 2012 sponsors:

Burke   CRR   GfK  Modeller

Insights Leadership: The Next Generation of Marketing Research Leaders Is Needed Now

2012 Alumni & Friends Summit

October 5, 2012 | Grainger Hall | Madison, WI

Registration

Interested in attending? Check your email for your registration invitation. Didn't receive one? Contact the A. C. Nielsen Center to request your invitation or additional details by emailing Kristin Branch or Jen Shea.

Registration Fee

  • Marketing Research Alumni: $250
  • External Advisory Board Members: $450
  • Industry Partners: $600

Welcome Dinner

Thursday, October 4, 2012 | Memorial Union, Tripp Commons
$50 per person

Registration Deadline

Friday, September 14, 2012 (Call 608-263-4804 for availability after September 14.)

Cancellation policy

Cancellations made before Friday, September 14, 2012, will receive a refund less 20%; those made on September 14 or later are subject to the full registration fee. Substitutions may be made at any time.

Questions

If you have any questions, please contact Jen Shea at jshea@bus.wisc.edu or 608-263-4804.

Insights Leadership: The Next Generation of Marketing Research Leaders is Needed Now

2012 Alumni & Friends Summit

October 5, 2012 | Grainger Hall | Madison, WI

Location and Lodging

Conference location

Grainger Hall
975 University Ave
Madison, WI 53706

Hotel accommodations

The Doubletree Hotel
525 West Johnson Street, Madison, WI 53703
Click here to reserve online.
Block closes on 9/11/2012.

The Fluno Center
601 University Ave, Madison, WI 53715
Call 1.877.773.5866 for reservations and note A.C. Nielsen Center Summit room block.
Block closes on 8/22/2012.

The Lowell Center
610 Langdon Street, Madison, WI 53703
Reserve online at http://bit.ly/nielsen03oct.
Block closes on 9/4/2012.

Wisconsin Union Hotel at Union South
1308 West Dayton Street Madison, WI
Call 608-263-2600 for reservations and note group code "Nielsen."
Block closes on 9/1/2012.

Travel and directions

For information on getting to Grainger Hall by plane, car, or bus, please click here.

Parking

Parking may be available in the lot below Grainger Hall for $12 per day. Parking is available on a first come, first served policy. If you know you will need parking in advance, please contact the Center at 608 263 4804 for assistance. There are also several public lots nearby.

Request Invitation

Summit Testimonial

“Excellent presentations; great turn out of alumni and board members, so it was a good opportunity to re-connect and talk about current research topics and methodologies.”

- A 2010 Summit attendee

Members of the following classes were in attendance:

2014, 2013, 2012, 2011, 2010, 2009, 2008, 2007, 2004, 2002, 2001, 1996, 1995, 1994, 1993, as well as graduates from before the Center was named.

Attendance lists will be updated regularly based on registrations.

Conference Sponsors

Burke For more information:
Diane Surette
513-684-7582
diane.surette@burke.com

CRR For more information:
Paul Metz
312-828-9200
paulm@crresearch.com

GfK For more information:
Lisa Gudding
+1 763 542 0818
lisagudding@gfk.com

Modeller

For more information:
Jeff D. Brazell
801-890-8300
jeff.brazell@themodellers.com
Sponsors as of 9/5/12