The A.C. Nielsen Center is built on the legacy and funding of the Arthur C. Nielsen Jr. family, pioneers in the field of marketing research. The center was created to train MBA students in the specialized ideas, issues and techniques of marketing research as well as to help discover and disseminate new marketing research knowledge.

The Marketing Research MBA offered through the A.C. Nielsen Center is the premier full-time marketing research MBA program in the country. Students are given the business acumen to work in cross-functional teams, the research and statistics foundation to successfully manage research projects, and the marketing knowledge to translate results into business programs that impact the bottom line.

The A.C. Nielsen Center has 40 senior level External Advisory Board members from across the U.S. help make this a reality through training, internships, and full-time hires.

The center provides many resources to help future students, current students, alumni, and industry including:

  • Funded project assistantships that give students real-world training while helping industry solve real problems.
  • Marketing research speakers and forums that teach state-of the-art approaches and help advance the profession.
  • Advising to help match students and alumni to career opportunities
  • Networking contacts through external advisory board meetings, marketing research alumni reunions, and other on-campus events

The Value of an MBA

To be a good marketing researcher, you need to understand consumers and the motivations that lead them to act. You also need a deep understanding of the business implications of consumer actions. That's the value of an MBA.

An MBA develops knowledge of the functional areas of business and builds a foundation to put theories, methods, and applications of marketing research into a full business context. Key functional areas explored include accounting, finance, management, marketing and operations. Critical business skills are developed in economics, ethics, data analysis, and decision making.

But not all MBA programs are created equal. The Wisconsin MBA in marketing research combines the breadth of a general management curriculum with extensive coursework in marketing research. Earning a Wisconsin MBA allows you to leverage your market-research expertise to enable strategic decision-making. It places you at the table when key business decisions are made.

An MBA helps hone strategic thinking and management skills while providing the marketing researcher with enhanced credibility in the business world.