Knowledge centers at the Wisconsin School of Business are integral to our mission of providing a phenomenal educational experience and access to research excellence. These unique centers in some cases administer academic programming at the MBA and BBA levels and are an interface with academic departments and the public. They are a nucleus of activity, presenting innovative curriculae; hosting seminars, speakers, and other events; facilitating student research projects and business world connections; and helping to build lifelong connections with our students.

A.C. Nielsen Center for Marketing Research


The A.C. Nielsen Center for Marketing Research was created to train MBA students in the specialized ideas, issues and techniques of marketing research as well as to help discover and disseminate new marketing research knowledge.

The center provides many opportunities including: an MBA in marketing research, funded project assistantships that give students real-world training while helping industry solve real problems, marketing research speakers and forums, advising to help match students and alumni to career opportunities, marketing research alumni reunions.    Read More >>

Arthur Andersen Center for Financial Reporting and Control


The Arthur Andersen Center explores and recommends curriculum changes to equip students to understand the complexities of the changing business environment. It also addresses financial reporting issues of concern to policy-makers and standard-setters such as the Financial Accounting Standards Board, the Securities and Exchange Commission, and other regulatory bodies.

Center Activities are organized in three areas: Professional Development, Professional Education, and Accounting Research. Activities include the “Future is Now” Program, the Deloitte Case Competition, the KPMG Program on International Accounting and the Arthur Andersen Research Workshop.    Read More >>

Bolz Center for Arts Administration


The Bolz Center for Arts Administration oversees the Arts Administration MBA, combining an intensive focus on business disciplines and practical application with dynamic exploration of mission-driven management.

Bolz Center programming includes the MBA degree, guest speakers, networking and learning opportunities with the lights of the arts and culture world, and research projects.    Read More >>

Center for Brand and Product Management


The Center for Brand and Product Management was founded by Intuit founder Scott Cook and his wife and former Software Publishing Company marketing vice president Signe Ostby to train the next generation brand and product managers.

The Center administers the country’s first and only university-based MBA in Brand and Product Management and offers Applied Learning and other programming to boost students’ success.    Read More >>

Erdman Center for Operations & Technology Management


The Erdman Center for Operations and Technology Management (OTM) was established to prepare students for the demands of 21st century management responsibilities and provide them with the skills necessary to compete in a diverse and competitive, global environment.

The Erdman Center offers an MBA program in OTM, a Mentor Program, and assistantships for graduate students.    Read More >>

Grainger Center for Supply Chain Management


The Grainger Center for Supply Chain Management is the country’s only endowed university-based center specializing in supply chain management.

Center programs include an MBA program and an undergraduate specialization, an Executive Speaker Series, seminars, and Executive Education courses and a certificate.    Read More >>

Hawk Center for Applied Security Analysis


The Hawk Center for Applied Security Analysis (ASAP) is proud to carry on Wisconsin’s legacy of student-managed investment programs. ASAP is a CFA Program Partner.

The Hawk Center offers an MBA program, conferences, and ASAP student portfolios, which gives students the opportunity to manage about $50 million with no safety net and they must report to clients, to give them a real world experience.  Read More >>

James A. Graaskamp Center for Real Estate

James A. Graaskamp Center for Real Estate

The James A. Graaskamp Center for Real Estate gives students a strong foundation in urban economic principles’ interaction with finance, investment, and development.

The Graaskamp Center offers an MBA Program in Real Estate, with opportunities to develop real-world skills through modeling, Argus Software, and the Applied Real Estate Investment Track (AREIT), which gives second-year students the opportunity to manage a live $1 million portfolio. In addition, Center operations include the Global Real Estate Master, the E.J. Plesko Distinguished Speaker Series in Real Estate Development, and topical networking events and conferences for real estate professionals. Read More >>

Nicholas Center for Corporate Finance and Investment Banking


The Nicholas Center for Corporate Finance and Investment Banking is the nation’s only applied program offering corporate finance training.

The Center programming includes an MBA in corporate finance and investment banking, an Executive-in-Residence program, consulting engagements for MBA students, research analyst opportunities for undergraduate finance students, and international business trips.    Read More >>

Puelicher Center for Banking Education


The Puelicher Center for Banking Education has been specifically endowed to promote the education in commercial and investment banking. Curriculum includes courses in commercial banking, investment banking/corporate finance, investments, derivatives, fixed income, quantitative risk management methods, real estate, accounting, and insurance.

The Center supports Finance Department graduate and undergraduate programs, administers scholarships for both graduate and undergraduate students, provides research assistantships for MBA students, and offers workshops and seminars for the larger banking community.    Read More >>

Robert Beyer Center for Managerial Accounting and Control


The Robert Beyer Center for Managerial Accounting and Control provides nationally recognized leadership in managerial accounting and control through education, research, and public service.

The Robert Beyer Center sponsors two professorships and administers a scholarship program for accounting students.


Weinert Center for Entrepreneurship


The Weinert Center for Entrepreneurship is dedicated to teaching, research and service pertaining to entrepreneurial management, enterprise development, economic development, and public understanding of a free enterprise economy.

The Center’s programs include undergraduate and graduate certificates, the Weinert Applied Ventures in Entrepreneurship (WAVE) program, and co-sponsoring the Wisconsin Entrepreneurial Bootcamp (WEB) with The Initiative for Studies in Transformational Entrepreneurship (INSITE).    Read More >>